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PR Progress Report

August 18, 2011

Post by Halima Amin, Waves PR intern working on the changes to, and rebrand of, the thupr – (Tools That Help Us, PR) events



What a buzzing week at Waves! Although this is to be expected a mere week before our next meet up (Mobile apps, 16th Sept).


Whilst this first meet up has really had me in the teething process of the PR world, it has only left me with much more confidence for meet ups to come. The dead ends and the glorious leads alongside the creative power given to me by Claire have all made up my experience so far.  Working on a new logo, name, format and means of communication is as exciting as it is challenging.


Even small mistakes I’ve made such as re-calling a speaker working under a different brand for confirmation has ended well, with offers of possible future work!


After compiling a list of developers in London and making contact with every one, I realised the challenges of networking and making strong contacts.


For every dead end and mistake I have found there is opportunity, and nothing that can’t be solved with a little patience. Speaking to app developers like Mobank who encompass the diverse and changing face of app uses has really helped me to understand the enormous growth in the market itself.


Of course, without Claire’s advice and reassurance I would really be struggling to even get into the swing of things.

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