WAVES PR

GROW at Green Park, 250 South Oak Way, Reading RG2 6UG, UK

©2017 WAVES PR

Archive

Please reload

Tags

An Engaging Conference

November 9, 2009

Guest post from Phillip Hofmeyr, mashup*

 

Phillip Hofmeyr heads up business development at mashup* events and is a co—founder of snagsta.com, a place to debate and discover lists. Before putting on his entrepreneurial hat, he worked at Vodafone -- and must be very clever because he also worked at Vardus, computer programming and was qualified at the Said Business School, University of Oxford.

 

Interest in social media has grown exponentially this year, to the point where it simply cannot be ignored by any organisation. Owner managers and marketers – above and below line in old speak  – need to understand the brave new world of ‘unmarketing’ and how the various media can amplify both the good and the bad from within organisations.

 

Which is why London  is playing host to some 30 odd events this month all focussing on one thing: social media.

 

Our team at mashup* has been working for years alongside high growth digital businesses, new and established, who have extended their presence into an increasingly social world. There is no prescriptive way to ‘do’ social media, as the assembled team of incredible speakers at Social Media 09 demonstrates clearly.  Its variety is its beauty. (And we even have some great speakers in reserve!)

 

From small businesses with high profile owners to well established brands, from government to moonwalking bears, a series of very short presentations have been grouped together to offer as wide a social spectrum as possible. What hits me is how each has developed its own very unique way of interacting with people using the networks and tools at their disposal.

 

Over a period of time, the nature of social media conferences will doubtless change, but for the moment, why so many of them? I say bring it on. Anyone who thinks they know everything in such a rapidly moving environment is deluding themselves.  Badly. Unless they have a time warp or cloning machine. In which case, please step forward as I’d like one too.

 

Shared stages with a variety of different experiences will serve to spark creative ideas, enhance good practise and offer a few timely reminders of when it all goes wrong. I suspect that speaker Mat Morrison of Porter Novelli will thoroughly enjoy his remit to point out some disasters.

 

I personally can’t wait to see Sarah Beeny speak. She’s a hugely successful business woman as well as being a channel 4 presenter. Oh, and the controversial (in PR and advertising circles) Pepperami people.

 

The tools to monitor, respond to what’s out there and develop your own style are emerging, and, rightly in my opinion, will feature as strongly as the speakers at Social Media 09.

 

Before you say it, I know there’s not a venue listed on the site as the event is twice as big as planned. It’s in London’s west end and we’ll be advising attendees.

 

I like to think we’ve put together a very reasonably priced conference.  I’d like to think that we’ve crammed a compelling, informative panel of speakers without using up a whole day of work time. I’d like to think that we’ve created a space for discussion.

 

]If you think otherwise, want to know more, or have suggestions, then do contact me. This is the joy of being social!

 

 

 

Phillp Hofmeyr

Twitter: @hofmeyr M: +44 (0) 7795 047 777 linkedin: philliphofmeyr

 

(With thanks to Claire for letting us put up a guest post)

 

 

 

If you think otherwise, want to know more, or have suggestions, then do contact me. This is the joy of being social!

Phillp Hofmeyr

Twitter: @hofmeyr M: +44 (0) 7795 047 777   linkedin: philliphofmeyr

(With thanks to Claire for letting us put up a guest post)

 

Please reload

Recent Posts

Please reload

RSS Feed