Transparency has been a much vaunted ethical -principle for years, yet way too often it falls second to commercial needs.
The GDPR (General Data Protection Regulation) places a strong onus on communicators and marketers - along with others, of course - to clean up their act and adopt 'good practise' when it comes to both looking after data and contacting people.
GDPR will almost certainly have wider reaching effects than previous legislation due to its depth and scope. As companies work to gain a firm grasp of what data they're holding and what they do with it across the board, consumer awareness of rights and duties will rise. This consumer push may well prove the biggest factor of more rigid adoption than in the past, should the prospective fines alone fail to persuade organisations to act.
GDPR is already law, and in some countries is already being enforced, but full regulatory enforcement will come into effect in ALL EU member states on May 25, 2018. A warning, however: the GDPR should not be seen as static. Legislation is expected to refine and evolve, and there are still some areas under consultation.
Not only am I thoroughly reviewing my own practises at Waves PR and on behalf of clients, I'm involved in a number of initiatives, some of which which I'd like to share here:
Like Minds GDPR Panel Debate
Like Minds is a global thought leadership organisation delivering world class events on business development, knowledge and insight aimed at entrepreneurs and business leaders. On Wednesday January 17, 2018, it is holding a discussion on the principles of data protection and the new obligations under the GDPR.
The panel features experts from the PR, marketing, technology, IT security and legal industries:
CEO, SocialOptic, Benjamin Ellis, a technologist and entrepreneur
Nigel Gooding, Founder, Data Privacy Advisory
Julia Porter, Data Strategist, martech advisor, GDPR specialist
Jonathan Slobom, a GDPR marketing expert
I am thoroughly relishing moderating the event. I look forward to seeing you there.
I've set up and co-moderate a Facebook group called GDPR - Shared Resources.
Initially designed as a way to share information, it's now packed with experts from many fields sharing information and expertise across the board.
The ICO (responsible for GDPR adoption in the UK) has promised us a webcast imminently.
I hope also to be able to share further initiatives imminently.