Posts tagged: thupr

thupr is changing

Well, our new intern Halima is having a massive positive effect and is just the shot in the arm that the group (thupr) needed.

She and I met with Stephen Haggard yesterday, with a really positive result: with Stephen’s ideas around making supplier outreach more sustainable, and Halima’s positive energy nd enthusiasm (even on two hours of sleep!) I am now really excited about the changes we have in store.

It’s great working with two such smart people, and funny how three such very different people can end up agreeing on so much.

Over time, I’ve been pulled away from our original remit, which was to link tool (and service) suppliers with the comms/PR  professionals who use them, and discuss the best ways of using – and not using – them, sharing and learning from each other. There’s not another group that does this, and the first events were, if a little rough and ready, great fun.

Halima’s going to blog a little more about her impressions and ideas, and will be reaching out directly to everyone in the thupr group once some of our plans are hatched, but suffice to say I think you’ll like it.

Lots!

 

 

Google + at thupr

Blog by Claire Thompson, freelance PR consultant, Waves PR

So Friday saw the thupr event on Google + and whilst it was small it was great. It was an opportunity for co-discovery, a chance for people at the coal face to really sit and talk about what it is and what it means. This was everything I had hoped thupr would be when it was first set up a good 18 months ago now.

Here was a group of people from very different communications backgrounds looking at a new tool and relating it to their own working lives.

This is my take on what we looked at from my perspective working within PR/social media. I hope others will share their own perspectives.

 

Google + on screen

Google + at thupr event

 

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thupr Gamification and Social Gaming event

The thupr event on gamification and social games was a really engaged event, with people sharing genuine learnings. We’ll be applying some of them to thupr soon!

Paygen are going to get us some packs of gamification cards to share, Raf had shared his presentation, and I’m hoping that others will add their pictures to the ones I’ve already uploaded.

Big takeout for me: it’s more about psychology than anything else and challenge what we mean by ‘reward’: I was struck by some echoes from Google’s talk at Digital Surrey – ‘what people will do for nothing that they won’t do if they’re paid’ .

On the subject of which, there are still some places left at the Digital Surrey event on The Science of Gamification. They go fast, so grab one quickly.

 

Are video competitions, spread virally/through social media, an aspect of gamification?

After someone had suggested presenting a video competition, spread through social media, as a potential case study for the thupr event on social gaming and gamification, I had to do a bit of a sanity check. It didn’t seem like gamification to me, (although the case study is lots of fun and we should use it a future event), but then I’m not a gamification expert. I want to learn more about it and see how it can be embeeddded into my own PR practise.

This was the answer that came back from digital strategist, Charlotte Beckett:

Are video competitions, spread virally/through social media, an aspect of gamification?

 

Charlotte Beckett

Not necessarily. Gamfication is the application of gaming mechanics to things that aren’t a game. So basically looking at adding elements that will make people want to engage, using those things that make people keep playing games: rewards, access to stuff, different levels etc. Think Foursquare: the more you check in, the more points you get, and badges you unlock. And, in principle, you unlock real world benefits. There’s a great book & blog by Gabe Zichermann on it: http://gamification.co/

 

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