Cleaning Up Communications

On the thupr event, Cleaning up Communications

Despite the fact that the World Cup and various PR conferences were on, despite the fact that it was a hot and sunny Friday afternoon, and despite the fact that I hadn’t been able to put in the normal amount of effort around the thupr event on June 25, there was a committed core of people who cared enough to come and talk around the subject of ‘Cleaning Up Communications’.

It was anything but a normal thupr event – although each event has been so very different that what ‘normal’ is remains a moot issue. Each has taken on its own personality and this one was all discussion.

So how do we ‘Clean Up Communications?’

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thupr advice on SEO from Judith Lewis

Freelance PR Consultant, Claire Thompson, Waves PR

Judith Lewis’ keynote presentation on natural SEO, given at the thupr event on April 9, 2010 (breaking a ‘no presentations’ tradition in a good cause!)

Surprises at the Centre for Creative Collaboration

Claire Thompson, Freelance PR Consultant, Waves PR

Thias Martin and Brian Condon (Complexity Partners) at the Centre for Creative Collaboration. Photo by Hannah Nicklin (some rights reserved)

This Friday (April 9) , the thupr event is being held at the Centre for Creative Collaboration near King’s Cross. Having been there several times, I asked co-founder, Brian Condon some questions about the venue.

I was pleasantly surprised.  I knew that the project would run for two years, but at the back of my mind was wondering if it was possible to achieve the centre’s lofty ambitions in the time specified. After all, we’re in April and the still unfurnished venue had opened over a month ago.

Wrong!

The venue isn’t even officially open yet, but already has a busy vibe and five projects already utilising the space. I personally love the music project that’s interacting with the outside space – it looks like African warrior shields lined up. It sounds like something from ‘Close Encounters’.

The Q&A responses about the venue, given by  co-founder Brian Condon,  can be seen here: http://www.wavespr.com/thupr/thupr-3-natural-seo/about-the-centre-for-creative-collaboration/

Interview: Murray Newlands

Murray Newlands is a digital marketing advisor, interviewed ahead of the thupr event on natural SEO he’s co-organising on Friday April 9. His blog can be found at http://www.murraynewlands.com/

What do you do? Who are your customers?

Murray Newlands

My primary focus right now is putting together a social media events program for the rest of the year. I have an active affiliate business and plenty of consultancy clients, so life is busy. My daily post is my way of staying in contact and communicating what I am interested in.

I watch little TV and think while I am doing other activities.

What’s the difference between digital marketing and affiliate marketing?

Digital marketing embraces all aspects of marketing online, while affiliate marketing is just one niche of that – affiliates are paid on a commission for on-line traffic/sales.

How do you work with PR people?

I do digital PR with blogging outreach so it’s something I am involved with on many levels.

The connection between PR people and bloggers is the topic of this month’s London Blog Club. I have also provided strategic consultancy to some more traditional PR companies as to how to work more effectively  in the online space.

How do you work with bloggers?

Every blogger is different and every blog is different. If you want to work with bloggers you need to understand what drives them. I try and work out what type of blogger is likely to want to be interested in the project I am working on and what they might want. Then I ask my friends who are bloggers and contacts in that field – I’m lucky: I know lots of bloggers.

Bloggers often know all the other bloggers in the same space, and while they may compete there is usually a friendly exchange between them. If you can connect with the group you can scale a campaign, fast. Tip: find out who the leaders/ influencers of the group are.

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