At the Facebook for Business event, hosted by Tempero, Facebook’s Christian Hernandez talked around facebook for brands.
The link below takes you to a pdf copy of his presentation, and the following are sundry notes made during his talk:
- You won’t get ‘found’ on Facebook – unless someone has a reason to come to you, you’ll need to share the contant
- RSS feeds into Facebook pages are spam. (Can we add Twitter feeds to that please!)
- At risk of stating the bleeding obvious, ensure your Facebook pages have a ‘like’ button
- Posts at 9am and 8pm get higher engagement
Claire Thompson, freelance PR consultant, Waves PR
So Facebook Week spread over to become Facebook Fortnight thanks to my techno-misery.
Saturday’s Hobson & Holtz FIR (For Immediate Release) Live talk on Blog Talk Radio is worth a listen – a debate around sending people to a Facebook page rather than to a website as a tactic/strategy.
Steve Rubel, Senior VP and Director of Insights, Edelman Digital, who wrote about the trend in his March column for Forbes.com
Scott Monty, head of social media at Ford Motor Company, which will use traditional advertising to drive consumers to a Ford Explorer page on Facebook
Jennifer Cohen, co-founder and president of Something Creative LLC, which ran a Facebook-focussed campaign for Uniball
Dominic Sparkes, Tempero, the social media management company which has recently added a formalised a Facebook moderation/management service based around new (Conversocial) software to its portfolio of services.
You have to get past the US-focussed diet ad and stumble at the beginning, but it’s not long, and the content is worth the short delay.
The links are here:
and part two (resumption after a small technical hitch)
(Sadly part two has the ad as well!)
Claire Thompson, Freelance PR Consultant, Waves PR
Image via Wikipedia
I have promised myself a bit of a Facebook week this week.
A while ago I decided I would start taking a deeper look at some of the more niche social spaces, like WAYN, and share my understanding what’s there and how best to engage.
I was about to, I confess, launch a defence of MySpace as having potential for music dissemination. I still believe this and have used it to great effect for clients, particularly as it allows a closer link to celebrities through their pages. But I want to dig down a little having heard some musicians ‘diss; the space in the past week. But I digress.
Why look at Facebook when every man and his brother are doing the self same thing?
First up, there’s so much being said that the noise needs cutting through and some practical aspects of using Facebook for PR need examining – and frankly with 500 million active users each month, there will be constant innovation and surprise on Facebook, just because people are there.
Secondly, Tempero has just launched its Facebook management service based on Conversocial, iPlatform’s management tool. As part of that, I attend Facebook for Business, which was their launch event, and the amount of information that emerged from speakers, who included both Facebook and the people who rand Andy Murray’s page for Wimbledon, was enormous.
Some of the themes I want to pick up on are engagement itself, simple methodologies for handling Facebook interactions successfully and some pointers to Facebook success. As well. of course, as sharing some of the materials generated by others.