Posts tagged: Technology & Telecoms 2
The thupr event on gamification and social games was a really engaged event, with people sharing genuine learnings. We’ll be applying some of them to thupr soon!
Paygen are going to get us some packs of gamification cards to share, Raf had shared his presentation, and I’m hoping that others will add their pictures to the ones I’ve already uploaded.
Big takeout for me: it’s more about psychology than anything else and challenge what we mean by ‘reward’: I was struck by some echoes from Google’s talk at Digital Surrey – ‘what people will do for nothing that they won’t do if they’re paid’ .
On the subject of which, there are still some places left at the Digital Surrey event on The Science of Gamification. They go fast, so grab one quickly.
Posted by Claire Thompson, freelance PR consultant, Waves PR
Some interesting takeaways from a recent survey on journalists and social media.
The figures are Stateside, so perhaps to be viewed in that light, but what amazes me (operationally) is how few are using listening tools. and how few don’t mine LinkedIn for contacts.
Nice piece of research guys – great sharing!
The Tech City Launchpad competition for funding opens today. Although open to any company, in the Tech City work should take place predominantly in the ‘cluster area’ around Old Street and Shoreditch in east London.
The competition opens for two-minute video submissions on today. FIrst stage will be a two minute video, after which, about 20 project applications will be invited to submit written proposals. Then ten will be offered up to £100,000 funding.
And you can download the Technology Strategy Board website flyer here. Go!
You have until May 19 to apply. Go!
Just under two weeks to go until the thupr event on gaming and gamification and what a long way we’ve come. We have some bloody amazing speakers and discussion sessions lined up, and I’m amazed that this event has come together so well. Especially as I hate the word ‘gamification’. But it’s a necessary evil, I guess: gamification (the turning of learning , sharing information or, yes, even marketing, into play) taps into something very human inside all of us.
Some years ago (ahem) I worked with startup PR consultancy Bite: at the time it was one of the only agencies out there to ‘get’ that technology wasn’t just about the performance of gadgets – it’s about what they do for you, how they let you do things, that they aren’t limited to the technically adept.
I’d love to see wider acknowledgement from B2B marketers - and to some extent the media – that business people are human too, and applying some of those principles to the way people currently market could transform the relationships that businesses have with their business customers. Business can, and should, be fun: we spend so much of our lives working. I think the trend towards gamification is part of this general trend (in which real life and work lives merge).
Read more »
May 14, 2011 10:31 am | 
Subscribe