When my Dutch PR colleague Ingrid Wong asked if I could offer some support for Aia Software, a document creation and management company, I was intrigued. It was a great opportunity to work with Ingrid again, but document management?
When I looked at the client, it all made sense: they have a great mix of maxing documents that are regularly created (insurance documents and contracts, forms etc) but the user still needs a little bit of freedom.
I’m only offering a little ancialliary support (no capacity for much more than that) but they, and Ingrid, are great to work with, so I could hardly say no. You can see more about them on the Waves PR AIA Software UK media/blogger resources page. You can sign up there to receive regular news.
So Friday saw the thupr event on Google + and whilst it was small it was great. It was an opportunity for co-discovery, a chance for people at the coal face to really sit and talk about what it is and what it means. This was everything I had hoped thupr would be when it was first set up a good 18 months ago now.
Here was a group of people from very different communications backgrounds looking at a new tool and relating it to their own working lives.
This is my take on what we looked at from my perspective working within PR/social media. I hope others will share their own perspectives.
By Claire Thompson, Freelance PR Consultant, Waves PR
When the invites started stacking up for Google + I was impressed. I patted myself on the back. Yes, I’m *finally* a somebody. Google loves me and wants me to join its latest social network, Google +.
I smiled knowingly to myself at those little inbox invites, and at the random messages that were coming through telling me what my friends have ‘liked’.
Oh yes, if invitations are anything to go by, I’m the belle of the ball, the big cheese of the invite world. The ‘totally useless invite’ world that is.
I was the first in my circle of friends (yes, tha’st my circle, not Google’s) to go public with the admission – perhaps foolish- that I couldn’t get in. I’ve been invited to the party, but the ‘bouncers’ have a somewhat obscure entrance policy.
Posted by Claire Thompson, freelance PR consultant, Waves PR
It’s not very good. It’s not even particularly funny. But it is SO inevitable that I’m posting it here as a cultural reminder of social media’s origins. Lest we, as marketers/communicators, forget!
Aia Software, news | claireatwaves | 
July 18, 2011 8:46 am | 
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