The Virgin London Marathon
marathon sponsors - a tube poster
This poster caught my eye as I was in London last week. I’m blogging about it, so in terms of a name check for Virgin, I guess it’s job done. But in terms of a sponsorship that adds value to the brand, I’m not convinced.
Tags: pervasive PR, PR, public relations, sponsorship, values
communications, PR practise | claireatwaves | 
April 11, 2011 10:27 am | 
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