At the Facebook for Business event, hosted by Tempero, Facebook’s Christian Hernandez talked around facebook for brands.
The link below takes you to a pdf copy of his presentation, and the following are sundry notes made during his talk:
- You won’t get ‘found’ on Facebook – unless someone has a reason to come to you, you’ll need to share the contant
- RSS feeds into Facebook pages are spam. (Can we add Twitter feeds to that please!)
- At risk of stating the bleeding obvious, ensure your Facebook pages have a ‘like’ button
- Posts at 9am and 8pm get higher engagement
Claire Thompson, freelance PR consultant, Waves PR
Analysis: Facebook Places brings geo-location into mainstream
There’s a great summary here of Facebook places, launched on Friday – not available in the UK yet.
http://www.thedailymaverick.co.za/article/2010-08-23-analysis-facebook-places-brings-geo-location-into-mainstream
Some interesting thoughts from Paul Armstrong, Kindred‘s Director of Social Media: Did Facebook just become a (bigger) threat to broadcasters or their saviour?
My own take on this is that this is a good way for Facebook to use it’s own technology to help with it’s own PR/marketing efforts.
I don’t think broadcasters will be any more threatened by this than by any other kind of Livecasting, but when you look at how many media properties are reporting on interviews and/or delivering highly polished videos, I can’t help wondering if some of them may not be encouraged to go on and adopt the technology themselves (great PR for Livecast). Whether this should be from their own site or from their Facebook site is another debate altogether.
Claire Thompson, freelance PR consultant, Waves PR
So Facebook Week spread over to become Facebook Fortnight thanks to my techno-misery.
Saturday’s Hobson & Holtz FIR (For Immediate Release) Live talk on Blog Talk Radio is worth a listen – a debate around sending people to a Facebook page rather than to a website as a tactic/strategy.
The panel:
Steve Rubel, Senior VP and Director of Insights, Edelman Digital, who wrote about the trend in his March column for Forbes.com
Scott Monty, head of social media at Ford Motor Company, which will use traditional advertising to drive consumers to a Ford Explorer page on Facebook
Jennifer Cohen, co-founder and president of Something Creative LLC, which ran a Facebook-focussed campaign for Uniball
Dominic Sparkes, Tempero, the social media management company which has recently added a formalised a Facebook moderation/management service based around new (Conversocial) software to its portfolio of services.
You have to get past the US-focussed diet ad and stumble at the beginning, but it’s not long, and the content is worth the short delay.
The links are here:
http://www.blogtalkradio.com/fir/2010/08/14/fir-live-18-facebook-focused-campaigns
and part two (resumption after a small technical hitch)
http://www.blogtalkradio.com/fir/2010/08/14/fir-live-18-continued
(Sadly part two has the ad as well!)
Claire Thompson, Freelance PR Consultant, Waves PR
PR practise, Tempero, communications | claireatwaves | 
August 25, 2010 6:24 pm | 
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