Social Media Monitoring

Murray Newlands is very connected. And also understands hat makes people tick. Which makes him both likeable and engaging.

He has created a Social Media Monitoring download which doesn’t pretend to be the oracle of all social media monitoring tools or’ ultimate guide to…’

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Measuring and monitoring social media

Measuring and monitoring social media comes with a whole series of ethical conundrums and a whole lot of argument.

I will take a stand on one thing, and one thing alone: it is the responsibility of every organisation to have someone listening to what is being said on line about you.

Does this mean listening to people’s private conversations? Yes, but only if their holding them in public. The entire web is like a coffee shop – or a networking meeting that everyone in the world can come to if they want to.  So if people are talking about us loudly, and we’re in the room, it’s OK to listen, and possibly even to respond.

But the listening is a vital part of what we do.

For companies that choose to embrace this, listening can be a valuable, if sometimes painful, learning edge, telling us very clearly where in our organisations we need to improve.

The best sales people listen to, and solve, customers’ pains. They don’t go straight in for the sale – they build empathy, trust and offer appropriate solutions.

How we engage once we’ve heard is up to us, and in any given situation the answer is, unfortunately for those who thrive on certainty, ‘it depends’.

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Cleaning Up Communications

On the thupr event, Cleaning up Communications

Despite the fact that the World Cup and various PR conferences were on, despite the fact that it was a hot and sunny Friday afternoon, and despite the fact that I hadn’t been able to put in the normal amount of effort around the thupr event on June 25, there was a committed core of people who cared enough to come and talk around the subject of ‘Cleaning Up Communications’.

It was anything but a normal thupr event – although each event has been so very different that what ‘normal’ is remains a moot issue. Each has taken on its own personality and this one was all discussion.

So how do we ‘Clean Up Communications?’

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PR’ing measurement: Brad Little, BuzzMetrics

Claire Thompson, freelance PR consultant, Waves PR

Brad Little of BuzzMetrics at the thupr Social Media Measurement event supplier ‘hustings’ (Social Media Week, amusing the audience with some outrageous claims (and a sympathy plea!)

Video courtesy of Murray Newlands