Despite the fact that the World Cup and various PR conferences were on, despite the fact that it was a hot and sunny Friday afternoon, and despite the fact that I hadn’t been able to put in the normal amount of effort around the thupr event on June 25, there was a committed core of people who cared enough to come and talk around the subject of ‘Cleaning Up Communications’.
It was anything but a normal thupr event – although each event has been so very different that what ‘normal’ is remains a moot issue. Each has taken on its own personality and this one was all discussion.
Brad Little of BuzzMetrics at the thupr Social Media Measurement event supplier ‘hustings’ (Social Media Week, amusing the audience with some outrageous claims (and a sympathy plea!)
Feedback coming through the meetup site for Feb 5, Social Media Measurement Tools, is that people want to discuss the wider issues around measurement.
As community managers seek to quantify and improve their engagement, and identify the spots where they are needed to engage more thoroughly. as well, of course, as the need to justify the cost of time spent to the board, it will be interesting to see just what is needed to take these conversations forward.
So I have commandeered a side room for some ‘table talks and shuffled things around a little. The software suppliers will be doing their intros up front, and some of the finest minds in the industry (well, the ones who talk to me, anyway!) have agreed to host some ‘table talks’.
PR practise, communications, media, thupr | claireatwaves | 
July 3, 2010 12:26 am | 
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