Some interesting thoughts from Paul Armstrong, Kindred‘s Director of Social Media: Did Facebook just become a (bigger) threat to broadcasters or their saviour?
My own take on this is that this is a good way for Facebook to use it’s own technology to help with it’s own PR/marketing efforts.
I don’t think broadcasters will be any more threatened by this than by any other kind of Livecasting, but when you look at how many media properties are reporting on interviews and/or delivering highly polished videos, I can’t help wondering if some of them may not be encouraged to go on and adopt the technology themselves (great PR for Livecast). Whether this should be from their own site or from their Facebook site is another debate altogether.
Claire Thompson, freelance PR consultant, Waves PR
So Facebook Week spread over to become Facebook Fortnight thanks to my techno-misery.
Saturday’s Hobson & Holtz FIR (For Immediate Release) Live talk on Blog Talk Radio is worth a listen – a debate around sending people to a Facebook page rather than to a website as a tactic/strategy.
The panel:
Steve Rubel, Senior VP and Director of Insights, Edelman Digital, who wrote about the trend in his March column for Forbes.com
Scott Monty, head of social media at Ford Motor Company, which will use traditional advertising to drive consumers to a Ford Explorer page on Facebook
Jennifer Cohen, co-founder and president of Something Creative LLC, which ran a Facebook-focussed campaign for Uniball
Dominic Sparkes, Tempero, the social media management company which has recently added a formalised a Facebook moderation/management service based around new (Conversocial) software to its portfolio of services.
You have to get past the US-focussed diet ad and stumble at the beginning, but it’s not long, and the content is worth the short delay.
The links are here:
http://www.blogtalkradio.com/fir/2010/08/14/fir-live-18-facebook-focused-campaigns
and part two (resumption after a small technical hitch)
http://www.blogtalkradio.com/fir/2010/08/14/fir-live-18-continued
(Sadly part two has the ad as well!)
Claire Thompson, Freelance PR Consultant, Waves PR
Image via Wikipedia
I have promised myself a bit of a Facebook week this week.
A while ago I decided I would start taking a deeper look at some of the more niche social spaces, like WAYN, and share my understanding what’s there and how best to engage.
I was about to, I confess, launch a defence of MySpace as having potential for music dissemination. I still believe this and have used it to great effect for clients, particularly as it allows a closer link to celebrities through their pages. But I want to dig down a little having heard some musicians ‘diss; the space in the past week. But I digress.
Why look at Facebook when every man and his brother are doing the self same thing?
First up, there’s so much being said that the noise needs cutting through and some practical aspects of using Facebook for PR need examining – and frankly with 500 million active users each month, there will be constant innovation and surprise on Facebook, just because people are there.
Secondly, Tempero has just launched its Facebook management service based on Conversocial, iPlatform’s management tool. As part of that, I attend Facebook for Business, which was their launch event, and the amount of information that emerged from speakers, who included both Facebook and the people who rand Andy Murray’s page for Wimbledon, was enormous.
Some of the themes I want to pick up on are engagement itself, simple methodologies for handling Facebook interactions successfully and some pointers to Facebook success. As well. of course, as sharing some of the materials generated by others.
On the thupr event, Cleaning up Communications
Despite the fact that the World Cup and various PR conferences were on, despite the fact that it was a hot and sunny Friday afternoon, and despite the fact that I hadn’t been able to put in the normal amount of effort around the thupr event on June 25, there was a committed core of people who cared enough to come and talk around the subject of ‘Cleaning Up Communications’.
It was anything but a normal thupr event – although each event has been so very different that what ‘normal’ is remains a moot issue. Each has taken on its own personality and this one was all discussion.
So how do we ‘Clean Up Communications?’
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Tags: crisis management, media, PR, press release, public relations, ROI, social media, thupr
PR practise, communications, media, thupr | claireatwaves | 
July 3, 2010 12:26 am | 
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