An Inconvenient PR Truth

Claire Thompson, freelance PR consultant, Waves PR

Realwire has today launched a campaign ‘An Inconvenient PR Truth’.  Their research shows the huge amount of poorly targeted press releases hitting the inboxes of media:

78% of press release emails are considered irrelevant by the recipient

55% of recipients have taken action to block a sender of news

It’s a complex problem, and I do believe strongly that there should be some sort of standard/voluntary code to adhere to, although perhaps one that’s a little more practical than the Realwire suggestion. We have a problem that is hugely damaging to the PR industry.

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