Claire Thompson, freelance PR consultant, Waves PR
So the first thupr event happened on Friday. A lot of fun was had, a lot of lessons learned, a lot of beer consumed (ahem!) and a lot of conversations had. I left around 10pm, and the party was still rolling on. I hadn’t expected that from a business event on a Friday afternoon.
It worked well. There are some great things coming out of it. There’s an awesome campaign coming up which could help PRs to serve journalists & bloggers better in future – more on that later. An attending friend had a great idea which has nothing to do with databases, but merits a separate blog. And some exciting emerging tools that those attending will share with you later.
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Claire Thompson, Waves PR
As I’m in the process of organising some get-togethers based around the tools that PR people use, I am highly conscious that making the first one about media databases and press release distribution services is going to raise some eyebrows amongst social media purists, and possibly reinforce some PR stereotypes.
In my own defence, I chose this particular subject for starters as someone had already stuck their hand up to help; because it’s quick and easy to trial the ‘get-together’ format with; and because this is a great way to see what quality of data is out there, and how easy these sytems are to use – as PR folk we cannot possibly know every single publication/blog/website out there so these databases are a valuable point of departure.
(And the second one, on social media monitoring tools, will take more research on my part as there are new tools appearing daily.)
I don’t want to make the event about press releases, but feel the need to address what place I believe the press release has in a 2.0, 3.0, P2P world.
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Claire Thompson, Waves PR
It’s been raising some eyebrows amongst certain social media purists who have a healthy disdain for press releases but often don’t understand regulated markets: very occasionally we do put up press releases within the site.
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PR practise, tech & telecoms, thupr | claireatwaves | 
January 24, 2010 8:05 pm | 
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