On the thupr event, Cleaning up Communications
Despite the fact that the World Cup and various PR conferences were on, despite the fact that it was a hot and sunny Friday afternoon, and despite the fact that I hadn’t been able to put in the normal amount of effort around the thupr event on June 25, there was a committed core of people who cared enough to come and talk around the subject of ‘Cleaning Up Communications’.
It was anything but a normal thupr event – although each event has been so very different that what ‘normal’ is remains a moot issue. Each has taken on its own personality and this one was all discussion.
So how do we ‘Clean Up Communications?’
Read more »
Tags: crisis management, media, PR, press release, public relations, ROI, social media, thupr
communications, media, PR practise, thupr | claireatwaves | 
July 3, 2010 12:26 am | 
Comments (1)
Rio Ferdinand supporting 1Goal
Claire Thompson, Freelance PR Consultant, Waves PR
Here we go, here we go, here we go…
World Cup Fever has already started. The jokes are flying, and scarcely an hour goes by without a World Cup/England supporters joke passing on of my many ‘in’ boxes.
For PR consultants, it’s a double edged sword – for print media, and to some extent broadcast, scarcely a news story will be published unless it has some link, somewhere to the World Cup/England’s chances. Even the most tenuous of links will go further than anything without the ‘WC’ mention. Not until England’s chances are thwarted will normal service resume.
Press meetings and conferences will all be carefully times to avoid clashes. Branded goods will be punted and in scarce supply – until that is, England is no longer competing, at which point any World Cup story will find itself spiked quicker than a news story about paperclips in new colours.
Read more »
Z-Three Reveals Plans and Products at Safety and Health Expo
May 10, 2010 – BlackBerry® accessory distributor Z-Three will be sharing stand Q3 with BlackBerry at this week’s Safety and Health Expo. It will be displaying its complete new range of accessories for BlackBerry smartphones for professional use. These products range from high quality protective covers to data protection, and improved input/ output on the BlackBerry.
They include:
- tough OtterBox covers for protecting BlackBerry Smartphones from drops, water, dust and other damage;
- the authentic BlackBerry SmartCard Reader (which offers optimal data security via two-factor AES 256 encryption technology, as approved for both US and UK government use)
- hands free solutions for total mobility;
- wired car kits to protect calls made from a vehicle.
Read more »
Claire Thompson, freelance PR consultant, Waves PR
Realwire has today launched a campaign ‘An Inconvenient PR Truth’. Their research shows the huge amount of poorly targeted press releases hitting the inboxes of media:
78% of press release emails are considered irrelevant by the recipient
55% of recipients have taken action to block a sender of news
It’s a complex problem, and I do believe strongly that there should be some sort of standard/voluntary code to adhere to, although perhaps one that’s a little more practical than the Realwire suggestion. We have a problem that is hugely damaging to the PR industry.
Read more »
Subscribe