Who Says what to Whom on Twitter

Claire Thompson, Waves PR

Hoffman, Wu, Mason and Watts have shared a great piece of academic research via Yahoo! Research: Who Says What to Whom on Twitter is interesting because it rises head and shoulders above the normal fare of people claiming to be Twitter experts. The bit that resonates for me, and deserves some further examination, is the bit that challenges our perceptions of ‘mass communication’ and ‘interpersonal communication’.

by Claire Thompson., Waves PR

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World Cup Fever

Rio Ferdinand supporting 1Goal

Claire Thompson, Freelance PR Consultant, Waves PR

Here we go, here we go, here we go…

World Cup Fever has already started. The jokes are flying, and scarcely an hour goes by without a World Cup/England supporters joke passing on of my many ‘in’ boxes.

For PR consultants, it’s a double edged sword – for print media, and to some extent broadcast, scarcely a news story will be published unless it has some link, somewhere to the World Cup/England’s chances. Even the most tenuous of links will go further than anything without the ‘WC’ mention.  Not until England’s chances are thwarted will normal service resume.

Press meetings and conferences will all be carefully times to avoid clashes. Branded goods will be punted and in scarce supply – until that is, England is no longer competing, at which point any World Cup story will find itself spiked quicker than a news story about paperclips in new colours.

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Socially aware PR

Picture: Sony Ericsson C901 Greenheart phone

Claire Thompson, Waves PR

When Sony Ericcson launched its new environmentally friendly Greenheart phones last week, it used a range of best of breed social media tools to make its launch event more environmentally responsible – a kind of virtual press conference, delivered from a web page. It was landmark in bringing together a range of ‘social media’ tools.

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