Posts tagged: PR

Biggest challenges for the PR industry?

Great piece of research: the European Communications Monitor 2012.

This is the video, nicely presented, easy to understand.

The only area where I’d slightly take issue is on the subject of ethics. Ethics are no less important today to communicators than they ever have been. The difference is accountability for ethics, which pushes it up the agenda. And yes, there’s more legislation, but it’s more the advent of social tools in the hands of the general public that has really made the difference. But while this may make our job harder in one sense, in another it makes all of those ‘softer’ things like ethics and values, which have been hard to push onto the boardroom agenda, suddenly matter at that level too.

This, I contend, can only be for the best.

I look forward to delving deeper, but first looks suggest this is great piece of work.

Management has certainly become more complex, and doing more with less – but that’s what makes PR one of the most interesting professions in the World. Bring it on!

 

NLA Copyright decision

It appears a decision has been been made in the high profile Meltwater &PRCA/NLA tribunal, in a somewhat confused and legally complex copyright battle.

If you take the time to read it, some of it has vaguely amusing references to the confrontational stance taken by both sides. It’s a document that would keep the campaign for Plain English amused for hours, although I imagine it’s a hugely simplified version of the legalese actually argued.

Sadly, none of it seems to focus on the right of a person or organisation to know/receive information about what’s being said about them, but if I’ve read it correctly, the NLA has had to give a fair amount on pricing and Meltwater/the PRCA has had to give a lot on principle.

Bottom line? We (as PR professionals) should have some clarity on pricing within the next two months, and should expect to have to pay an NLA fee, albeit reduced, and for anything we copy to send on to clients.

Alerti Social Media Monitoring and Management Service

Guest Post, Murray Newlands, Influence People

As a Public Relations professional, keeping up with your campaigns is a big part of your day-to-day work, and staying current on industry trends is a must. A social media monitoring and management service can be a big help. Whether you are a newcomer to the idea of social media monitoring or a veteran who is one of the 2 out of 3 professionals who isn’t “happy” with their current social media monitoring tool, I am happy to announce the launch of Alerti in the US and UK this week.

Alerti’s founders were on a mission to create a single, customizable interface for managing and sharing information from the web. Their result offers all of the advantages of the big name services at a fraction of the cost. I expect their current userbase of thousands of French users to grow substantially in the coming months. I’m working with Alerti and am excited to offer Waves PR readers a chance to try Alerti FREE for 3 months. More on that in a minute…

Alerti In Action

Alerti provides a simple, effective tool with a single interface to collect and manage relevant information from around the web, empowering you to follow what is being said about you, your brand, or your competitors on the internet, to measure the engagement of your communities, and to interact with them.

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Where does the line fall for PR people?

BM thrived on the 'crisis' attention

By Claire Thompson, freelance PR and social media consultant, Waves PR

PR company Bell Pottinger is again under the spotlight, along with lobbying, and will probably remain so for a while. (For anyone who hasn’t seen the story, Stuart Bruce pulled together a great Storify timeline yesterday.)

Like Burson Marsteller before it with its Facebook/Google story scandal, Bell Pottinger will be squirming uncomfortably, but, like Burson Marsteller, Bell Pottinger is already taking on difficult, often unethical clients, and this kind of publicity will encourage more of the same kinds of clients.

And like Burson Marsteller, it will probably revel in the publicity for what it’s doing, and even use it to build it’s crisis management practise as its name becomes associated with the word crisis, and all those linking to it inadvertently help push it up the search engine rankings. And it’s certainly flushed out that the company has friends in high places within the establishment, making it attractive to more of the same.

Bell Pottinger’s latest ‘sin’ has been to use Wikipedia (Article in Independent, Thursday December 8, 2011), and some of the things it’s ‘accused’ of doing online leave me uncomfortable. I’m hoping that it might spark a sensible debate here around what is, and what isn’t acceptable. Now I’ll stick my hand up and say I’ve done some cackhanded things online before now, and I’ve been called on them, and I’ve apologised. The spotlight was uncomfortable, and hand on heart I’ve always tried to remain ethical whilst serving my clients the best way I can.

But ethics are a tough subject (see the open v copyright debate), and the Independent’s Wikipedia editing article highlights just that. Bell Pottinger tried to put a comment from a client  The Prostate Centre on a cancer related page. Without seeing the comment, my initial thought was that if I had prostate cancer, I might be pleased to see that information. Adding Professor Roger Kirby as an expert? If he’s a professor and has genuine credentials in his field, I would have thought that was fair.

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