If any PR person out there is questioning why mobile is important, they need shooting. Give up and go home. Really. With more people owning mobiles than fridges, not considering the mobile aspects to anything we do is unforgiveable.
(And yes, I know I need to dogfood where this site is concerned – I’m on the case!)
So here are a few predictions from last weeks mobile meetup (at Tech Hub) in highly visual form (note that these are the concerns from a primarily developmental perspective):
Mobile predictions for 2012
It was fantastic that Mike Beardmore managed to capture a fantastic talk from this week’s Reading Geek. It’s well worth watching for an insight into the big trends.
Given the predictions here for heavy duty, faster downloads to mobile this year, and absolutely nothing to do with Apple, (indeed lots of focus on busting away from Apple/itunes) I’m beginning to regret having upgraded my phone from Blackberry to the iphone 4S already this year. Combined with all sorts of predictions about a Nokia comeback with their rather sexy new phone, I will, as usual, be the laggard stuck with yesterday’s phone for two years.
I’ve always felt professionally that it was important for my technology to stay mainstream to help understand users’ reality, but with mobile looking this exciting, it’s going to the the year of the green eyed monster for me on the phone front, I feel.
At this weeks thupr event, amongst the stand out things was a live call to explorer, Mark Wood, in Kathmandu.
As a PR consultant, this kind of ‘live link’ is terrifying – you know that it can all go horribly wrong whenever you’re reliant on various pices of technology which may, or may not, perform on the day. First rule of PR: always have a Plan B.
But using Mark Smith of ipadio’s mobile, Mark Wood in Kathmandu’s satellite phone (notoriously narrowband technology, prone to foibles), ipadio and speakers, they pulled it off. Live.
You can hear the interview here, including the afterchat we didn’t hear over the speakers. (Second rule of PR – make sure the microphones are off: remember Glenn Hoddle?)
What a buzzing week at Waves! Although this is to be expected a mere week before our next meet up (Mobile apps, 16th Sept).
Whilst this first meet up has really had me in the teething process of the PR world, it has only left me with much more confidence for meet ups to come. The dead ends and the glorious leads alongside the creative power given to me by Claire have all made up my experience so far. Working on a new logo, name, format and means of communication is as exciting as it is challenging.
Although this isn’t a UK based title, this presentation is a great example of the holistic nature of media. It’s a ‘bearbug’ of mine that people talk about ‘old’ media. There’s a role for all kinds of media and the ‘consumer’ doesn’t much care about the medium – it’s the value of the content in context that matters.