I have promised myself a bit of a Facebook week this week.
A while ago I decided I would start taking a deeper look at some of the more niche social spaces, like WAYN, and share my understanding what’s there and how best to engage.
I was about to, I confess, launch a defence of MySpace as having potential for music dissemination. I still believe this and have used it to great effect for clients, particularly as it allows a closer link to celebrities through their pages. But I want to dig down a little having heard some musicians ‘diss; the space in the past week. But I digress.
Why look at Facebook when every man and his brother are doing the self same thing?
First up, there’s so much being said that the noise needs cutting through and some practical aspects of using Facebook for PR need examining – and frankly with 500 million active users each month, there will be constant innovation and surprise on Facebook, just because people are there.
Secondly, Tempero has just launched its Facebook management service based on Conversocial, iPlatform’s management tool. As part of that, I attend Facebook for Business, which was their launch event, and the amount of information that emerged from speakers, who included both Facebook and the people who rand Andy Murray’s page for Wimbledon, was enormous.
Some of the themes I want to pick up on are engagement itself, simple methodologies for handling Facebook interactions successfully and some pointers to Facebook success. As well. of course, as sharing some of the materials generated by others.