The importance of communications – PRCA & PCG support freelancers
By Mark Ramsdale
In previous downturns, the first two budget lines to be cut were always training and communications. But whilst training provision may have seen a dip, many have recognised the value of maintaining an active communications programme throughout the last two years.
It doesn’t mean that comms budgets haven’t been affected at all; of course many organisations have seen cut backs in their overall spend. But that in itself may not be a bad thing for long-term communications practice. It has made organisations evaluate their activities, look at ROI and other KPIs, and spend time innovating and focussing on their core messages and communications channels.