Guest Blog: PRCA & PCG support PR freelancers

The importance of communications – PRCA & PCG support freelancers

By Mark Ramsdale

Mark Ramsdale, PRCA

In previous downturns, the first two budget lines to be cut were always training and communications.  But whilst training provision may have seen a dip, many have recognised the value of maintaining an active communications programme throughout the last two years.

It doesn’t mean that comms budgets haven’t been affected at all; of course many organisations have seen cut backs in their overall spend.   But that in itself may not be a bad thing for long-term communications practice.  It has made organisations evaluate their activities, look at ROI and other KPIs, and spend time innovating and focussing on their core messages and communications channels.

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