Claire Thompson, Freelance PR Consultant, Waves PR
I recently organized and event where I was impressed by one of the speakers. I had given him a platform to speak to people interested in his specialism, and he seemed to know what he was talking about. I’m fairly certain that he got business from the event. And as his service/product is both exciting and relevant , I thought I’d introduce him to a client. One of my best clients at that.
Very bad move that turned out to be!
He mucked me around several times over dates and times, booking things and changing them, until he finally delivered the ‘sucker punch’. He wanted to charge us his travel and time to come to a sales pitch, unless we guaranteed an order.
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Image by tuija via Flickr
There’s so much being said about the Hargreaves Report that I scarcely need to repeat it here, but if you’d like to read the original, here’s the link: http://www.ipo.gov.uk/ipreview.htm
And here’s the press release announcement.
There’s lots of online comment, most of it positive. But, as with all things, there will be winners and losers. For me, one of the most interesting things that’s being discussed is digital rights direct payments. Thinking this through, this could have an additional impact on micropayments for journalism if implemented – as well as those artists – including photographers – who currently use third parties (like istock) to sell on their wares if they want payment.
This could absolutely change the face of paid journalism and create an egalitarian market where good quality work is sought after and rewarded. It will be interesting to see where this pans out. If I was Twitter, one of the content distributors but still looking for a revenue model, I might be keeping a very close eye on this potential lifeline.
This presentation is two years’ old, but it was shared on LinkedIn today – and still makes a surprising amount of sense.
It’s shared here because as a PR person who often works with startups, there are some key questions I have to ask potential clients: I have to understand the challenges they face, and also understand whether I think they’ll be around in the long term. When I take on PR for a client, I’m staking my reputation along with theirs.
Anyway, enough waffle – here’s the presentation:
Note: latest version can be found here: http://www.slideshare.net/dmc500hats/startup-metrics-4-pirates-20-march-2011-sxsw
Claire Thompson, Freelance PR Consultant, Waves PR
tech & telecoms | claireatwaves | 
July 25, 2011 3:55 pm | 
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