Posts tagged: education

Social Media Week: donkeys, kimonos and straws

By Claire Thompson, Waves PR

A quick flick through Social Media Week in a Powerpoint.

I’ll leave others to explain references to donkey’s kimonos and straws!

International Literacy Day

Paperback book cover illustration, I Know Why ...
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It’s International Literacy Day 2010. And I’ve been out PR-ing, so this blog post is late in the day, but important enough to take a few minutes to write.

774 million adults lack minimum literacy skills; one in five adults is still not literate and two-thirds of them are women; 72.1 million children are out-of-school and many more attend irregularly or drop out.

By far the greatest majority of these people are women. This is 2010. It shouldn’t be happening.

It is hugely unfair that this little work related blog is able to happen purely because I was born somewhere smart enough to educate its children – including girls! Amongst those 774 million could be another Maya Angelou, another Scobleizer, even another Shakespeare. But all that talent’s going to waste.

It shouldn’t be happening.

And we should all be trying to take a part in making it all better.

You can even raise a glass to celebrate our luck at having being given the gift of literacy:

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World Cup Fever

Rio Ferdinand supporting 1Goal

Claire Thompson, Freelance PR Consultant, Waves PR

Here we go, here we go, here we go…

World Cup Fever has already started. The jokes are flying, and scarcely an hour goes by without a World Cup/England supporters joke passing on of my many ‘in’ boxes.

For PR consultants, it’s a double edged sword – for print media, and to some extent broadcast, scarcely a news story will be published unless it has some link, somewhere to the World Cup/England’s chances. Even the most tenuous of links will go further than anything without the ‘WC’ mention.  Not until England’s chances are thwarted will normal service resume.

Press meetings and conferences will all be carefully times to avoid clashes. Branded goods will be punted and in scarce supply – until that is, England is no longer competing, at which point any World Cup story will find itself spiked quicker than a news story about paperclips in new colours.

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Deutsche Telekom’s Gender Biased PR

Bundle of optical fibers composed of high puri...
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Claire Thompson, Freelance PR Consultant, Waves PR

Working at Esprit Telcom some years ago, I walked into a room full of senior execs to discuss communications around an acquisition the company was making. I was surprised to find that I was the only woman in the room and let this slip.

The team were emphatic – they would love women on board, but there were no female senior execs in the telecoms industry to choose from.  Well over a decade later, they would evidently still have the same issue.

Deutsche Telekom has issued a release today stating that it is aiming to have30 percent of management positions worldwide  filled by women by end of 2015. This is a relatively big ambition in a traditionally male dominated  industry, but the release leaves much to be desired.

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