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Claire Thompson, Freelance PR Consultant, Waves PR
Here we go, here we go, here we go…
World Cup Fever has already started. The jokes are flying, and scarcely an hour goes by without a World Cup/England supporters joke passing on of my many ‘in’ boxes.
For PR consultants, it’s a double edged sword – for print media, and to some extent broadcast, scarcely a news story will be published unless it has some link, somewhere to the World Cup/England’s chances. Even the most tenuous of links will go further than anything without the ‘WC’ mention. Not until England’s chances are thwarted will normal service resume.
Press meetings and conferences will all be carefully times to avoid clashes. Branded goods will be punted and in scarce supply – until that is, England is no longer competing, at which point any World Cup story will find itself spiked quicker than a news story about paperclips in new colours.
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Claire Thompson, Freelance PR Consultant, Waves PR
Working at Esprit Telcom some years ago, I walked into a room full of senior execs to discuss communications around an acquisition the company was making. I was surprised to find that I was the only woman in the room and let this slip.
The team were emphatic – they would love women on board, but there were no female senior execs in the telecoms industry to choose from. Well over a decade later, they would evidently still have the same issue.
Deutsche Telekom has issued a release today stating that it is aiming to have30 percent of management positions worldwide filled by women by end of 2015. This is a relatively big ambition in a traditionally male dominated industry, but the release leaves much to be desired.
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Claire Thompson, freelance PR consultant, Waves PR
Claire Thompson, Waves PR
Welcome to the blogsite of Claire Thompson – trading as Waves PR - creative, experienced, freelance PR across media (big, small, traditional and social) for some of the most exciting and innovative organisations in the UK with an emphasis on tech & telecoms and companies with a strong on-line presence.
There’s just me here, Claire (Thompson, otherwise known ‘socially’ as ‘claireatwaves’). In addition to PR (my day job!) I organise the thupr events, which provide a forum for communications topics to be aired and shared.
You’ll find a spattering of environmental, Latin American & parenting bits on this blog, because they are personal passions. And a fair bit about Twestival. (I’m a regional co-ordinator for the UK.)
There are some more formal credentials here: Claire Thompson
Hope you’ll take the time to feed back and say hello!
Tags: Analysts, charity, crisis management, CSR, education, entrepreneurs, environment, PR, press conference, press release, public relations, Reading, social media, technology & telecoms, thupr, Twestival, values
PR practise | claireatwaves | 
July 28, 2009 1:32 pm | 
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