On Trust and Turds

Waves PR: July 30, 2009

Well done to Edelman for their mid-year trust barometer.

The numbers for the UK, however, make depressing reading. The report unfortunately points to the media being trusted even less than government and only 13% of large businesses being rated as good or excellent.

Few UK companies score well on trust.

The institutions in which we once had faith no longer inspire our trust.

This must count as an epic PR failure. It appears to finally be dawning upon us that all that glitters is not simply not gold, but quite possibly made of something far less salubrious altogether.

Whether UK PR professionals and companies are failing to understand the true meaning of CSR (corporate social responsibility), or whether companies’ boards are simply failing to consider the PR implications of their activities, there needs to be a sea change.

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Welcome to Waves PR

Claire Thompson, Waves PR, offers creative, experienced, freelance PR  services across media (big, small, traditional and social) and audiences (‘influencers’, bloggers,  media, analysts, internal) for some of the most exciting and innovative organisations in the UK with an emphasis on tech & telecoms and companies with a strong on-line presence.

Claire Thompson, Waves PR, freelance PR consultant

There’s just me here, Claire (Thompson – known ‘socially’ as ‘claireatwaves’). Read more »