Social Media Week: thupr Content Creation (Social Reporting) – video
Time is well overdue to blog some of the bits that came out of the thupr content creation event for Social Media Week. First up: video.
Just to put this in context – this was a half day event, part of Social Media Week, so there was always going to be a limit to what we could cover. But we covered a lot – more than I could note down, so what follows are a few, random notes, but still worth sharing.
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Matt Gardener, Clear Blue Productions
Matt was proferring some basic tips on video usage.
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Matt's talk as caught by Drawnalism
Key takeaways:
- Video is great for drawing people in
- The first 45 seconds are vital for piquing interest
- Great for making a story human –new angles on stories possible (normal rules apply – case studies more interesting than self promotion!)
- Video doesn’t need to be perfectly centred if the video is compelling: using the top quarter of the video for the ‘eye’ helps people’s viewing experience
- Camera choice is important : separate microphone (knocks out surround sound) and tripod help hold shots for editing
- You can learn how to use Final Cut Pro to edit video in under an hour
- MPEG Streamclip worth a look
Tags: citizen journalism, PR, public relations
communications, just because I can!, PR practise, thupr | claireatwaves | 
February 21, 2011 7:51 pm | 
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