Vocus, the PR management software company, has acquired HARO (Help a Reporter Out) a service through which journalists can ask for help with stories – everything from experts to case studies.
HARO is a useful PR tool, albeit primarily US based. Its community is around 100 thousand members, mainly 30,000 PR and marketing professionals and small business owners. Vocus is one of the giants of the PR software industry.
Financial details weren’t revealed in the Vocus release.
World Cup Fever has already started. The jokes are flying, and scarcely an hour goes by without a World Cup/England supporters joke passing on of my many ‘in’ boxes.
For PR consultants, it’s a double edged sword – for print media, and to some extent broadcast, scarcely a news story will be published unless it has some link, somewhere to the World Cup/England’s chances. Even the most tenuous of links will go further than anything without the ‘WC’ mention. Not until England’s chances are thwarted will normal service resume.
Press meetings and conferences will all be carefully times to avoid clashes. Branded goods will be punted and in scarce supply – until that is, England is no longer competing, at which point any World Cup story will find itself spiked quicker than a news story about paperclips in new colours.