We were unable to hook up (technical hitch) with Emily Breder at the last thupr. This is what she had to say….
I’m from the East Coast, but I work in the Silicon Valley of the MidWest now – Columbus, Ohio. We have a ton of developers for web and mobile here because people flock here from all over the world to go to the Ohio State University. It’s actually a much more diverse place than Washington DC, which is about a half hour from where I grew up.
Because of the diversity of culture and interests here, a lot of amazing innovations have come out of this area, in the last five years especially, and among them is the app I work with, eEvent.com. I was brought on board to help them streamline their message and communications early last year, and over that period of time I had noticed some patterns within the new developments of communication, via social media and email and the rest.
There are the spammers – people who try to generate engagement posting static messages, or direct messages to people who didn’t ask for them. This is for social media or email mostly, but it’s the same behavior we saw in previous years from people who are what I call “serial networkers” – shake as many hands as possible, hand as many business cards out as possible, and hope something sticks. Some are better at this than others, but the end result is the same: shallow connections, and what relationships are built are tenuous at best. Even with people who are successful at this, they tend to be very protective of their connections and resources, which is not sustainable in the new social age. They have to continually re-invent themselves, which is exhausting and draining work.