Waves PR, September 28 2009
The Butler Group BI report is a thorough piece of work, aimed primarily at vendors of BI systems and their customers.
Their analysis of the drivers of BI purchases covers the likely contenders: competitive pressures, changing markets, regulation, and risk and performance management.
One of the report’s biggest takeaways for me as a PR professional is trend towards CPM: Corporate Performance Management, which is, by all accounts, where BI is headed. With the major players, IBM, Oracle and SAP headed in this direction, and with CPM extending its tentacles into new areas, I would be disinclined to bet against it at the top end of the market.
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Claire Thompson, Waves PR
Welcome to the blogsite of Claire Thompson – trading as Waves PR - creative, experienced, freelance PR across media (big, small, traditional and social) for some of the most exciting and innovative organisations in the UK with an emphasis on tech & telecoms and companies with a strong on-line presence.
There’s just me here, Claire (Thompson, otherwise known ‘socially’ as ‘claireatwaves’). In addition to PR (my day job!) I organise the thupr events, which provide a forum for communications topics to be aired and shared.
You’ll find a spattering of environmental, Latin American & parenting bits on this blog, because they are personal passions. And a fair bit about Twestival. (I’m a regional co-ordinator for the UK.)
There are some more formal credentials here: Claire Thompson
Hope you’ll take the time to feed back and say hello!
Tags: Analysts, charity, crisis management, CSR, education, entrepreneurs, environment, PR, press conference, press release, public relations, Reading, social media, technology & telecoms, thupr, Twestival, values
PR practise | claireatwaves | 
July 28, 2009 1:32 pm | 
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