Waves PR, September 28 2009
The Butler Group BI report is a thorough piece of work, aimed primarily at vendors of BI systems and their customers.
Their analysis of the drivers of BI purchases covers the likely contenders: competitive pressures, changing markets, regulation, and risk and performance management.
One of the report’s biggest takeaways for me as a PR professional is trend towards CPM: Corporate Performance Management, which is, by all accounts, where BI is headed. With the major players, IBM, Oracle and SAP headed in this direction, and with CPM extending its tentacles into new areas, I would be disinclined to bet against it at the top end of the market.