Connect TVT’s Adam Clark making a case for the Thames Valley
As most of the clients I work with are either small businesses, owner managed businesses or start ups – and my own PR business is a small business – entrepreneurship is close to my heart. I’ve been working in this field for longer than I care to remember, and freelancing for 15 years now. It suits me and the buzz doesn’t go away. Recently I’ve had cause to think a lot more about entrepreneurship.
“Around one in five people aged over 50 is self-employed, a higher proportion than for any other age group. Indeed, most entrepreneurs are in their 50s, not their 20s. They are more successful, too: more than 70% of businesses started by people in their 50s survive for at least five years, whereas only 28% of those started by younger people last that long.”
Thus noted the Guardian on Jan 1, 2014.
I have long been ‘banging on’ about old fashioned marketing targeting age groups rather than interest groups. (How long since we were all talking ‘Tribes’ in digital circles, but it’s made little difference!) Beyond products such as nappies or age defying skin creams, there’s no real need to talk old fashioned demographics any more.
The digital field should, by rights, as a newer industry, be more liberal, more egalitarian. We are, after all in the 21st Century. But we’re hardly ringing the changes.
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So along with a long overdue overhaul of this site (which should happen next week, all being well), I changed my business cards. Quite apart from the fact that my little Moo mini-cards were beginning to look a little dated (they were nearly four years old) and I love Moo’s new square ones, my old ones had a problem. Sometimes, there are things that even your best friend won’t tell you….
So here you have the old card. The image is part of a story that I used to tell about how old fashioned PR was a teapot, the new PR needs to view organisations as a colander. And the picture of the teapot lid DID start conversations.
Sadly, I hadn’t realised what those conversations might be, until a salesman at a conference asked me exactly what it is I do for a living!
So thank you Moo for keeping me abreast of the times (see what I did there?)
The new cards! (Playing it straight)
Part two of a blog on last week’s NESTA event, Future Shock.
A New Movement in Education
Panelists for this session included Oliver Quinlan, the programme manager for Digital Education at the innovation Lab at NESTA, Simon Collins, the Deputy Principle at The Brit School, and Debbie Forster, the Managing Director of DDI Apps for Good.
So again, to lay out my stall, my view has been coloured as follows:
- I have two teenage boys who are incredibly bright, yet whose primary education didn’t help them achieve their full education potential
- My (unfinished) PhD was around education and identity (a little more obscure and refined than that, but PhDs are!)
- I believe that education is not schooling or indoctrination – or curriculum, although these things are part of education.
- I believe that we have forgotten, as a society, to ask what education is for, and that we swallow that education is always a good thing.
- Schooling should be free at the point of delivery, there is no such thing as a stupid child, and no-one should leave full time formal education without basic maths, reasoning and literacy skills, able to engage with society and with government/authority (ie access to power)
- Our UK curriculum is completely and utterly misguided, and people mistake the trappings of private education as the things that make it successful rather than examining the real difference: contacts , environment and opportunity
- Teachers need more room to inspire, and the profession should be valued more highly
- Your closest school should be the best one for you because they should all be brilliant
- I’m a huge fan of Freire’s work on conscientization and the principles of educational relevance as key to engagement and learning
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I have been gently nagged to write up a blog about last week’s NESTA event, Future Shock.
The event promised to look at the important issues for the next election, but which aren’t on the agenda as yet. There were six streams, billed as workshops, and it was possible to attend two – I chose Health: Digital Technology and Patient Power as it’s directly related to a project I’m working on, and A New Movement in Education because it’s a passion. I mention this explicitly because my experience of the event may well have been very different from others who attended.
Part One: Health: Digital Technology and Patient Power
This session opened with a talk about how little technology is used in healthcare, by Dr Kevin Fong, founder and Associate Director of the Centre for Altitude, Space and Extreme Environment Medicine, a consultant anaesthetist at University College, London – very clearly a man with an enormous brain, and degrees in medicine, astrophysics and engineering to prove it. And I had to accept this as the speaker comes from within the system. But this is at odds with my own experience – last year a close friend, who is living with ‘terminal’ cancer, had a burst appendix. The amount of monitoring technology that was attached to her, the amount of information about what was happening, that the one to one (yes, one to one) nursing staff received whilst she was in critical care was phenomenal.
I have a strong belief that the NHS should be free at the point of delivery, that it should not be privatised, that there should be stronger links between clinical/medical and social care, and that we cannot afford to save everyone. Despite the clampdowns in the wake of Shipman, we should sometimes accept that dying in a dignified and pain free manner should be an acceptable outcome when medicine reaches its bounds, or when the amount of money being spent to keep one person alive for two days longer could help cure thirty. But I’m equally conscious that it’s easy for me to say – it’s not me with just a day to live. I just can’t help feeling that our expectations are too high, and unless we adjust them, we may lose what we have. Read more »