Ten Ways to Get Mad!


Don your hats, your bunny ears, your pocket watches. We’re holding a Macmillan Coffee Morning with a difference. A Mad Hatters Tea – and Coffee – party.

So first up, white rabbit style, we’re later than the rest (of Macmillan Coffee Mornings) so we have time to sort things to perfection – and also to be able to use the fab venue (GROW @ Green Park, Reading) to its best. Which, of course,  puts pressure on us to be utterly fantastic.

We’re expecting more than 200 people, many of them start up businesses and people working on Green Park, so there’s every reason to ‘muck in’ and get involved in what should be, to quote C.S Lewis, “a land full of Wonder, Mystery and Danger”. But without the danger. (Health and Safety.) Except to your sanity.

Tickets will be available in the next few weeks, but in the meantime, here are 10 ways to join the fabulous madness: Read more »

A New Look at Games

I have often used ‘gamification’ concepts in the PR work I’ve done, and believe that business should be fun. My early PR days were at Bite, where we were the first PR agency to recognise that consumer tech type concepts applied across the board. That creative is important, even in a B2B context.

But faced with the bent backs of two teenagers facing screens in a World which I have little understanding of and no time to get involved in, and am lacking in anything beyond nominal expertise, I know I’m not the only parent to have had grave concerns about the stickiness and addictiveness of games.

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Starting to recognise we’re here

"Start Up Britain"

The Start Up Bus

StartUp Britain has relaunched its 2015 nationwide bus tour aiming to celebrate, inspire and accelerate entrepreneurship in the UK, funded by sponsors Upwork, NatWest, Sage and the Start Up Loans Company.

It started in Canary Wharf on June 22, and finishes in Inverness on August 7, and for once Reading was on the map thanks to the folk at Connect TVT, which is making a steady impact putting start ups in The Thames Valley back onto the map. Because it’s so close to London, people forget we’re here or lump us in, yet the community is a very different one to the Silicon Roundabout.

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How old is a tech entrepreneur?

Adam Clark

Connect TVT’s Adam Clark making a case for the Thames Valley

As most of the clients I work with are either small businesses, owner managed businesses or start ups – and my own PR business is a small business – entrepreneurship is close to my heart. I’ve been working in this field for longer than I care to remember, and freelancing for 15 years now. It suits me and the buzz doesn’t go away.  Recently I’ve had cause to think a lot more about entrepreneurship.

“Around one in five people aged over 50 is self-employed, a higher proportion than for any other age group. Indeed, most entrepreneurs are in their 50s, not their 20s. They are more successful, too: more than 70% of businesses started by people in their 50s survive for at least five years, whereas only 28% of those started by younger people last that long.”

Thus noted the Guardian on Jan 1, 2014.

I have long been ‘banging on’ about old fashioned marketing targeting age groups rather than interest groups. (How long since we were all talking ‘Tribes’ in  digital circles, but it’s made little difference!) Beyond products such as nappies or age defying skin creams, there’s no real need to talk old fashioned demographics any more.

The digital field should, by rights, as a newer industry, be more liberal, more egalitarian. We are, after all in the 21st Century. But we’re hardly ringing the changes.

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