February 7, 2011 – SEO and social media expert Nichola Stott (Founder, themediaflow) and PR and social media specialist Claire Thompson (Founder, Waves PR) have today announced the launch of a new joint venture, SEO PR Training. The company ‘does what it says on the can’, offering tailored SEO training to PR people and strategic media skills training to SEO practitioners.
“So many PR people struggle with the conflicting information that they are bombarded with regarding SEO,” said SEO PR Training Director Claire Thompson. “It’s extremely hard to know who to believe and how best to advise clients. Our training aims to demystify SEO, turning it from a black art into something immediately practical for their clients and organizations.”
“Many SEO technicians lose sight of the fact that the world doesn’t consist of just links,” said SEO PR Training Director Nichola Stott. “It’s easy to miss the bigger picture. It’s important to understand clients’ objectives and learn to use the message effectively in the SEO equation. Our training will help SEO practitioners to understand what’s possible by working effectively with media and bloggers, whether they choose to do this themselves or guide their clients’ PR Agencies.”
In preparation for the launch, both Stott and Thompson have given proof of concept sessions with agencies, which has helped inform the level of training offered, and undertaken some state of the art facilitator training to add to existing training experience and qualifications.
“Training should be fun as well as informative”, said Stott. “With very rare exceptions, this will be a PowerPoint free zone. Learners will find it very hard not to stay engaged and go away with instantly practical ideas, which will create ‘bottom line’ value for their clients.”
“Our courses will be bespoke, tailored to customers’ specific needs to make it relevant to both the level of trainee, agency remit and their client sectors,” added Thompson., “We do plan to run some open sessions later in the year to offer access to freelancers and small agencies, but will make these public close to the time.”
About SEO PR Training
SEO PR Training was formed at the end of 2010 by ex-Yahoo! senior staff, SEO expert Nichola Stott and experienced PR consultant Claire Thompson, specialist in pervasive (cross-media) PR. It offers SEO cross-training to PR people, and transfers basic PR skills to SEO practitioners. The company officially launched in February 2011.
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E: claire [@] seoprtraining.co.uk