Byte Night’s Bright Light

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My colleague, the bright and bubbly Lara McIvor will be sleeping rough for Byte Night on October 8, 2010. It’s an annual event where people sleep rough for just one night to raise cash and awareness for Action for Children, which aims to tackle the root causes of youth homelessness. Money raised by Byte Night will help keep thousands of young people off the streets, building better lives with secure accommodation, education and training opportunities.
Lara will be leaving behind her high powered day job as a sales manager for value added distributor of smartphone accessories, Z-Three, to sleep rough in London and raise awareness and cash .
She needs to raise the charity’s minimum £2k by spending the night sleeping on the streets of London .
Lara was picked by colleagues to represent the company at the event, which will see 700 people sleeping rough, and despite only having been with the company for two months has taken the challenge in really good part.
If you’d like to sponsor her (if only to help save my hide for suggesting she might want to be involved) this is the link: Donations can be made at http://uk.virginmoneygiving.com/team/z-three.
Claire Thompson, freelance PR consultant, Z-Three
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