Cleaning Up Communications

On the thupr event, Cleaning up Communications

Despite the fact that the World Cup and various PR conferences were on, despite the fact that it was a hot and sunny Friday afternoon, and despite the fact that I hadn’t been able to put in the normal amount of effort around the thupr event on June 25, there was a committed core of people who cared enough to come and talk around the subject of ‘Cleaning Up Communications’.

It was anything but a normal thupr event – although each event has been so very different that what ‘normal’ is remains a moot issue. Each has taken on its own personality and this one was all discussion.

So how do we ‘Clean Up Communications?’

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thupr advice on SEO from Judith Lewis

Freelance PR Consultant, Claire Thompson, Waves PR

Judith Lewis’ keynote presentation on natural SEO, given at the thupr event on April 9, 2010 (breaking a ‘no presentations’ tradition in a good cause!)

The PR Message: Write for Google, Not for Fun

Claire Thompson, freelance PR Consultant, Waves PR: First report from the thupr event on Natural SEO, on writing for Google, not for fun.

A decade ago, at the height of the dotcom boom, on the verge of a dotcom bust, I was freelancing at Gnash Communications, where First Tuesday was busily linking dotcoms with funding in something akin to a gold-rush, and Lastminute.com was launched.

In the background was a whippersnapper company, an anarchic, exciting challenger:  Google.

Today, as firmly entrenched on our desktops as Microsoft itself (if not more so), Google’s the company that gets away with it.

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Surprises at the Centre for Creative Collaboration

Claire Thompson, Freelance PR Consultant, Waves PR

Thias Martin and Brian Condon (Complexity Partners) at the Centre for Creative Collaboration. Photo by Hannah Nicklin (some rights reserved)

This Friday (April 9) , the thupr event is being held at the Centre for Creative Collaboration near King’s Cross. Having been there several times, I asked co-founder, Brian Condon some questions about the venue.

I was pleasantly surprised.  I knew that the project would run for two years, but at the back of my mind was wondering if it was possible to achieve the centre’s lofty ambitions in the time specified. After all, we’re in April and the still unfurnished venue had opened over a month ago.

Wrong!

The venue isn’t even officially open yet, but already has a busy vibe and five projects already utilising the space. I personally love the music project that’s interacting with the outside space – it looks like African warrior shields lined up. It sounds like something from ‘Close Encounters’.

The Q&A responses about the venue, given by  co-founder Brian Condon,  can be seen here: http://www.wavespr.com/thupr/thupr-3-natural-seo/about-the-centre-for-creative-collaboration/