Category: SIG

SIG pictures now up on Flickr

Rob Zerilli, UK Manager, SIG

Some of the pictures taken with client SIG (the Software Improvement Group) over the past month are now up on Flickr.

They include pictures fromReading Geek Night this week, from last month’s Public Sector ICT and from the media training that we ran in Kensington.

You can take a sneak peek here:

(Posted by Claire Thompson, Freelance PR Consultant, Waves PR)



The PR Week That Was

Femke and Rob, SIG, in training

So another busy week went by at Waves PR

Early in the week I visited Elegant Cuisine, who have had some changes.  There are some super plans ahead for their Cafe Bar @ Cornerstone, based in the Cornerstone Art Centre in Didcot. It has some lovely engagement going on through its Twitter account @BarCornerstone – making some firm friends along the way, without worrying about the numbers game – and has plans for great things using social media. It’s even holding a Tweetup in December (in Didcot), a brave move for a small bar.

Elegant Cuisine also briefed me on a pretty amazing wedding package on offer – more details on this later – and a website refresh in the offing: more on this later as well.

On Tuesday I worked with SIG – the Software Improvement Group – on some multi-cultural, multi platform media training, which was great fun, and again, it wasn’t just traditional offline media that we discussed. We had been discussing a fun campaign, but off the back of the training changed tack a little, and are developing a campaign based around great software development teams.

Global Integration’s global working video competition has been getting a lot of attention, if no entries yet (although we’ve had some brave attempts from spammers). This has been an amazing learning curve. We knew before we started that we wouldn’t expect thousands of entries, even with a prize as big as $15 thousand. What we perhaps hadn’t anticipated was that the real value has been around the conversations that people have been having and the interest stirred, and if just one of the ideas that people have been discussing materialises, the competition will have been well worth it, and may well run again next year.

The Global Integration new website is also developing behind the scenes, and we may have something to show there soon.

Read more »

So what’s been happening at Waves PR

Cafe Bar @ Cornerstone wine evening

I realise that this is a lazy blog, just rounding things up a little, but there’s a lot been happening.

There’s an executive summary of things you can participate in at the end, but the deatil, in alphabetical order, just for the sake of having some (order, that is):





I fix the translation and distribute press releases for AIA Software. This process is OK for online stuff, but isn’t terribly engaging, so I’m hoping to deepen that relationship to something more productive for them and more rewarding for me. They’re at Plugfest in Gouda this week talking OpenDoc.

Elegant Cuisine, Oxford Caterer (logo)





Elegant Cuisine, an Oxford caterer, has opened it’s new bar in Didcot, the Cafe Bar @ Cornerstone. They had an amazing wine evening, one which we hope will be the first of many. We’re also planning some social media training for the team at the Cafe Bar so that they can start sharing more of the good stuff that goes on whilst actually in the bar. As they had celebrities and storm troopers, hold regular science nights and Open Mic nights, there’s no reason they couldn’t have a really exciting social presence. We are also updating their website – very needed. Read more »

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