
I’m going to be giving a PR clinic at A4U London (18-19 October, 2011) with my SEO PR Training hat on.
A4U is an affiliate conference, and area I know less about than SEO (search engine optimisation), but my partner at SEO PR Training, Nichola Stott, has been trying hard to educate me.
The A4U clinics should be a lot of fun, and at SEO PR Training we have a discount code for those who want to attend, but haven’t already got tickets, the code SEOPR10 will earn you a 10% discount.

Image via Wikipedia
Ofcom has announced today how “white space technology”, the new form of wireless communication, will work.
An earlier consultation explored the potential of the technology, which could be used for a wide range of applications such as linking up different devices and, vitally to the tech industry and to the people living there, enhanced broadband access in rural areas.
“White spaces” is the unused spectrum between channels used for TV and wireless signals, and use lower frequencies than have traditionally been reserved for TV – they travel further and more easily through walls, which is music to my ears (living rurally and in a 35 ton steel construction. If I’ve understood correctly, it’s like WiFi – but stronger.
For me this is important on two counts: the first is the potential for better mobile broadband (do I need to add that this means online nd mobile specific communications become even more important) and the second is the potential for innovation.
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By Claire Thompson, freelance PR consultant, Waves PR
I am taking a short holiday – which of course means that so is Waves PR. I’ll be back next week.
In the meantime, Waves PR has a new intern, Halima Saidia, helping with the thupr events. More on this later!
Speak soon, I hope
Claire
Alternative Title: How a small, visual app can demonstrate connections in a very unfrightening manner to social media phobes.
By Claire Thompson, Waves PR
Had an email from Simon Grice, ideas.org, today about a project they’ve done for Western Union. In it was a Facebook app that I tried out. It’s very simple – just visually shows you where your Facebook friends are.

Waves PR: global connections
Now according to the blurb, I am the 9,079th most networked person in United Kingdom, with friends in 18 countries, covering a distance of 250,492 KM.
Perhaps this is nothing to write home about, except that I only connect with people I have met (in reality or online) or know in a particular context, so whilst my Facebook patterns and interactions will be unique to me, they’re not dissimilar to most people.
Whilst I am a huge fan of the Socialnomics video, which will be familiar to most social workers (social media, that is), some less wired people I’ve shown it to have found it simply too much – too mind blowing to even consider, and actually it’s easier not to. They’re managing just fine without it thank you very much.
I think this little diagram shows at a glance how just one, (fairly) ordinary person can have contacts all around the world – and that’s taking your stories world wide at just a touch!
The link for the app is at Western Union World on Facebook if you want to have a play.