Category: news

Five minutes of fame!

At the recent Digital Marketing Show, I was roped into singing for this. It may only be a few seconds each, but I’m at 2 mins 13 and 2 mins 29 (in the out-takes). Unfortunately my singing career is limited to a single word – albeit a very important one! – “Food”.

The video is for the Beyond Food Foundation, which will be working with homeless people – I’ll share a link for you to take a peek when their site goes live. In the meantime, you can find the Beyond Food Foundation on Facebook.


Google +

I am now a different – and more complete – me. At long last I have my own Google + name: I don’t know how long it’s been there, but I spotted it yesterday, and I’m delighted.

"Claire Thompson"I’m particularly pleased to have my full name as  there are loads of Claire Thompson’s in the World: it’s a bit like being called John Smith. I’d have settled for ClaireatWaves, and was resigned to becoming +ClaireThompson5697 or similar when my turn arrived.

I really didn’t expect to have my name, especially as there is a relatively ‘new kid on the blog’, another Claire Thompson, who came along after me, but is working in the social media space as well – and unlike this blog that has been around for a few years and is not as loved as I’d like it to be, hers is a lovely new site. (Another note to self to sort it out, but client work always seems to come first!)

Enough of the witter. Thank you, Google, for giving me my new URL. As soon as the phone is sorted, my new business cards will wear it with pride!




A new State of Digital

"State of Digital"This week, State of Search changed. Radically! It has morphed further in the direction that it was already headed – into State of Digital.

As a blogger for them, I like this change. I like it a lot. It reflects both the way that the search industry is growing up, and the fact that many ‘search’ professionals have talents beyond a tiny niche. As a non-SEO I was feeling that perhaps my time had run as a blogger there, but have found a renewed enthusiasm, and can’t now wait for my next deadline!

Editor Bas van den Beld is a very smart cookie, surrounded by an energetic organising team – and nice with it. I wish him – and State of Digital – the very best of luck, and can only offer huge congratulations for what I think is a really positive move.

Meanwhile, Nichola Stott, another State of Search blogger and the person I co-founded SEO PR Training with, won a couple of Wirehive Awards last night.

At a glittering ceremony in Guildford Cathedral, with an amazing magician who – I kid you not – broke my wine glass and fixed it, AND pushed a bottle through a wooden table, Nichola’s  agency, theMediaFlow, won a well deserved  ‘Best use of Search’ and ‘Fastest Growing Agency over three years’.

Congratulations to both Bas and to Nichola. Champagne anyone?



SES London reports

photo Dave Coplin, Microsoft

Dave Coplin, Microsoft, keynote speaker

Last week I reported on SES London for State of Search. I attended some great sessions including:

– a keynote by Dave Coplin of Microsoft, Future Forward. I’ve heard Dave speak before, and it’s always enjoyable.

– two brilliant talks on B2B video, one by Phil Nottingham and one by Greg Jarboe. As video is something I work with for clients, I loved the advice they gave, and found it both credible and practical.

a basic introduction to analytics by Dave Rohter with some sound advice for beginners.

– and, close to my heart, website migrations (something I’ve had to manage through, although let me say for the record that my involvement was only in the absence of someone else to do it – I’m not claiming any expertise in the field, and it’s definitely not where my career aspirations lie!).

The wonderful Jackie Hole liveblogged one of the sessions I attended, where Kev Gibbons of BlueGlass and Paul Maddens gave fantastic – and sobering –  presentations.

Kev’s talk was music to my PR ears: think about the reader!

Bearing in mind that SES is aimed at search professionals rather than PR people, his talk, naturally, focussed on links. He contends that Google turned turned links into commercial entities, creating some bad behaviour. Google changed the rules to correct this, so today’s metrics need  a new look. The real assessment of whether a link has any value is whether it generates traffic to a site. And the assessment of the value of the page is whether people are commenting. And if they’re not, the page needs work!

Google has huge amounts of information. Chrome is now the World’s most widely used browser. It can see how many people are subscribed to the RSS feed. Google + as a verification mechanism is invaluable. Eric Scmidt has alluded to its importance in the context of identity. And Gibbons is staking that in 2013, it becomes an even more important way of establishing identity, with content from the best authors attributed ever greater value.

So in addition to normal metrics, Gibbons suggests that traffic, RSS subscribers, bounce rate, average number of links per post, number of social shares and comments as important.  The recipe for success is to focus on the audience experience, on human interaction, on being topical and relevant, helping create a natural, defensible profile. As a PR person, his talk was music to my ears.

(You can see many of the other presentations from SES reported on State of Search, by seaching on the site with the hashtag #SESLon)



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