I have been shocked – and hurt – by the T-shirt story: T-shirts with ‘Keep Calm and Rape Me’ emblazoned across the front were being sold by a tin pot bunch of T-shirt traders, Solid Gold Bomb, on Amazon.
I’ve seen some ridiculous assertions that the whole thing was created by an algorithm and aren’t we all digitally stupid if we think a real person had a hand in it anywhere? Oh, and it’s just fine for the T-shirt company to simply issue an apology.
Sorry, but no!
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Quick note to say I blogged for State of Search last week on the AllFacebook Marketing conference.
The article can be seen here – it’s an extract of the two themes I felt most of interest to a search audience: AllFacebook Marketing Conference: ROI Values highlighted; Issues confirmed.
It’s just as valid for a PR audience – particularly the ROI justifications for using Facebook.
It seems like forever ago that that Sam Michel lead an unconferenced discussion about it at Tweetcamp, but Social Media Week has kicked off. And what a challenge they set themselves. Social media is almost as ubiquitous as the telephone, so finding enough that’s new and challenging for an experienced user/practitioner is getting tougher. The organisers have – helpfully – given a level indicator on the booking site, but even so – getting away from the ‘same old’ and ‘echo chamber’ is tough.
Keep that in mind as I report back from Dell B2B, organised by PR blogger extraordinaire, Neville Hobson, and ex-Dell social media expert, Kerry Bridge. Both have, over the years, done a great job of this event, which conveniently coincided with Social Media Week this time.
It’s a bear bug of mine when events don’t have a diverse presenter group on the stage. When you have a phenomenal female audience that includes female ‘ass-kickers’ like Shirley Ayres, Sue Llewellyn and Kate Matlock, (look them up!) as organisers, you’d better make sure your content’s sh*t hot if you don’t have diverse keynoters.
The white male keynote presenters at Dell B2B (#smwb2b) did a relatively good job of stepping up to the plate. If I had a gripe it would be that there was little ‘unconferenced’ about the event, and that mostly the ‘B’ in B2B seemed to be interpreted as brand. That’s sad, Read more »
Just back from a holiday, and what with the travelling and the news I’ve come back to, press trips have been pretty much front of mind.
Lessons from past media trips
Firstly there’s a wonderful Facebook group (unfortunately a closed one, or I’d get you a link) that has journalists reminiscing about the best and worst press trips they’ve ever been on. There are some salutary lessons for PR folk there, most of which can be summed up in two lines:
- know your agenda, including how to get to where you need to be, when.
- have a credit card handy to arrange alternative entertainment/food/drink when things – or people – rebel.
(The biggest lesson, though, is one I learned when working for a holiday company. Things can always go wrong, anywhere. It’s how you Read more »