I have often used ‘gamification’ concepts in the PR work I’ve done, and believe that business should be fun. My early PR days were at Bite, where we were the first PR agency to recognise that consumer tech type concepts applied across the board. That creative is important, even in a B2B context.
But faced with the bent backs of two teenagers facing screens in a World which I have little understanding of and no time to get involved in, and am lacking in anything beyond nominal expertise, I know I’m not the only parent to have had grave concerns about the stickiness and addictiveness of games.
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Time to Change is a campaign that’s currently running across the media – social and traditional. Time to Talk Day is February 6
The campaign, run by Mind and Rethink Mental Illness aims to challenge mental health stigma and discrimination. Time to Talk aims to get us all talking more sensibly about mental health issues: one in four people will experience a mental health problem in any given year, ranging from anxiety and depression (most common) to suicidal thoughts – and the figures don’t include those in prisons or hospitals, and have changed little over time. One in six of the adult population will have a significant mental health problem at any one time. We probably all work with someone experiencing a mental health problem.
According to the campaigns statistics, people with a mental illness are more likely to be a victim of violence than to commit it. The majority of violent crimes and homicides are committed by people who do not have mental health problems – 95 per cent of homicides are committed by people who have not been diagnosed with a mental health problem. In just three months, 74 Tv soaps contained storylines on mental health issues including 33 instances of violence to others and 53 examples of self harm. Whilst most were sympathetic portrayals, the characters were, according to MIND, portrayed as “tragic victims”, and 63% of references to mental health in TV soaps and drama were “pejorative, flippant or unsympathetic” terms included: “crackpot”, “a sad little psycho”, “basket case” , “where did you get her from?”, “Care in the Community?” and “he was looney tunes”.
This is important for us as PR professionals: Read more »
This week, State of Search changed. Radically! It has morphed further in the direction that it was already headed – into State of Digital.
As a blogger for them, I like this change. I like it a lot. It reflects both the way that the search industry is growing up, and the fact that many ‘search’ professionals have talents beyond a tiny niche. As a non-SEO I was feeling that perhaps my time had run as a blogger there, but have found a renewed enthusiasm, and can’t now wait for my next deadline!
Editor Bas van den Beld is a very smart cookie, surrounded by an energetic organising team – and nice with it. I wish him – and State of Digital – the very best of luck, and can only offer huge congratulations for what I think is a really positive move.
Meanwhile, Nichola Stott, another State of Search blogger and the person I co-founded SEO PR Training with, won a couple of Wirehive Awards last night.
At a glittering ceremony in Guildford Cathedral, with an amazing magician who – I kid you not – broke my wine glass and fixed it, AND pushed a bottle through a wooden table, Nichola’s agency, theMediaFlow, won a well deserved ‘Best use of Search’ and ‘Fastest Growing Agency over three years’.
Congratulations to both Bas and to Nichola. Champagne anyone?
Running on air at the opening ceremony
The Paralympics are crowding our TV screens and grabbing the headlines.
Does it change anything? Of course.
- Accessibility: When we watch the Olympics, these are people who have been well funded, had every opportunity and reach heights that most of us could never aspire too. As I watch people with missing limbs, missing sight, debilitating diseases with my children, there really is no reason for not participating in sport. If they can, so can we. By covering the Paralympics in the depth they have, the media is playing a part in inspiring a generation. It will be interesting to see whether sports organisations rise to the opportunity and keep up the media pressure.
- Role models: Every person at the Paralympics has had hurdles to cross (and not just the hurdlers!). These guys are getting their five minutes of fame – let’s hope this lasts. I’ve seen suggestions that they are knocking the C-list celebrities (The WAGs) off their normal perch. Only time will tell, but hopefully some will now go on and become A- listers – the kinds of role models that have earned their fame.
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