Perhaps a bit of a lazy b;og today, but heartfelt none the less. There are always loads of events to choose from – and London’s buzzing right now. I do try hard to get a decent spread whilst still ensuring that I have time to do some work!
First up there’s this Friday’s thupr event, and the great host of people who know what they’re doing are coming on down, and we’ve just added another app developer, Sprash, to the host that will be strutting their stuff. We have so many changes afoot and I can’t wait to share the excitement and bring people in! Why you should go: great, practical learning space, meeting space, thinking place; a bar; outside the normal ‘echo chamber’; fun; get out of the office early on a Friday.
And then there’s anticipation of Tweetcamp: if you haven’t seen the campsite, you should! The event’s on Saturday October 8, and promising to be awesome. Why you should go: not the usual ‘echo chamber’; great learning space, meeting space, thinking place; fun.
I’d also love to be at Reading Geek this week – Jim Anning has managed to create a really relaxed format that’s always stuffed full of really smart folk. (Jury’s out on a babysitter though – other parents will identify with that one!) and no, that’s not because I consider myself a geek, but because I learn – lots – every time manage to get along. Why you should go: great learning space, meeting space; fun crowd; outside of London.
And then Waves, which is run from a boat, will feature as part of a programme later in this year, and we’ll be filming for that. Which is great! But I can’t invite you – we can only take ten at most!
Speaking to a client today, they fed back that at least three good, long term B2B contracts have resulted from their PR work.
The interesting thing is that their campaign has been mainly local media relations with a spattering of social media, which they’ve good heartedly embraced but know they have a way to go. We also did a little web refresh to make their website more accessible and findable. Just the basis, not full on SEO, but enough to double traffic almost immediately.
I continue to argue my corner that reaching the audiences who want to hear about you isn’t about sticking to a single communications channel (‘social’, ‘online’, ‘print’) but about working out the habits and preferences of customers. In this case, at least, it’s paid for itself several times over!
By Claire Thompson, Freelance PR Consultant, Waves PR
When the invites started stacking up for Google + I was impressed. I patted myself on the back. Yes, I’m *finally* a somebody. Google loves me and wants me to join its latest social network, Google +.
I smiled knowingly to myself at those little inbox invites, and at the random messages that were coming through telling me what my friends have ‘liked’.
Oh yes, if invitations are anything to go by, I’m the belle of the ball, the big cheese of the invite world. The ‘totally useless invite’ world that is.
I was the first in my circle of friends (yes, tha’st my circle, not Google’s) to go public with the admission – perhaps foolish- that I couldn’t get in. I’ve been invited to the party, but the ‘bouncers’ have a somewhat obscure entrance policy.
Posted by Claire Thompson, freelance PR consultant, Waves PR
It’s not very good. It’s not even particularly funny. But it is SO inevitable that I’m posting it here as a cultural reminder of social media’s origins. Lest we, as marketers/communicators, forget!
just because I can!, thupr | claireatwaves | 
September 12, 2011 4:34 pm | 
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