Category: Waves PR

Physician heal thyself!

roadtohell

 

Happy New Year one and all – I hope you’re now back in the swing of things.

This little blog has been abandoned for far too long- it’s always the way, isn’t it? You’re doing so much for other people that you run out of resources to do it for yourself.  The cobblers new shoes. Physician heal thyself. There are a million and one sayings to cover what it basically procrastination. This syndrome is particularly true when you freelance. I refuse to make a New Year’s Resolution. Let’s just call it resolutely getting on with an overdue task in the gentle post-Christmas lull.

It may not be obvious yet, but I am having a major tidy up on this site, so if there’s content missing, bear with me – some of it had been there for so long that it was embarrassing, and making navigation impossible. I probably should just have made the pages private – because my next job is, of course, to sort out broken links.

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Ten Ways to Get Mad!

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Don your hats, your bunny ears, your pocket watches. We’re holding a Macmillan Coffee Morning with a difference. A Mad Hatters Tea – and Coffee – party.

So first up, white rabbit style, we’re later than the rest (of Macmillan Coffee Mornings) so we have time to sort things to perfection – and also to be able to use the fab venue (GROW @ Green Park, Reading) to its best. Which, of course,  puts pressure on us to be utterly fantastic.

We’re expecting more than 200 people, many of them start up businesses and people working on Green Park, so there’s every reason to ‘muck in’ and get involved in what should be, to quote C.S Lewis, “a land full of Wonder, Mystery and Danger”. But without the danger. (Health and Safety.) Except to your sanity.

Tickets will be available in the next few weeks, but in the meantime, here are 10 ways to join the fabulous madness: Read more »

A New Look at Games

gaming
I have often used ‘gamification’ concepts in the PR work I’ve done, and believe that business should be fun. My early PR days were at Bite, where we were the first PR agency to recognise that consumer tech type concepts applied across the board. That creative is important, even in a B2B context.

But faced with the bent backs of two teenagers facing screens in a World which I have little understanding of and no time to get involved in, and am lacking in anything beyond nominal expertise, I know I’m not the only parent to have had grave concerns about the stickiness and addictiveness of games.

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Starting to recognise we’re here

"Start Up Britain"

The Start Up Bus

StartUp Britain has relaunched its 2015 nationwide bus tour aiming to celebrate, inspire and accelerate entrepreneurship in the UK, funded by sponsors Upwork, NatWest, Sage and the Start Up Loans Company.

It started in Canary Wharf on June 22, and finishes in Inverness on August 7, and for once Reading was on the map thanks to the folk at Connect TVT, which is making a steady impact putting start ups in The Thames Valley back onto the map. Because it’s so close to London, people forget we’re here or lump us in, yet the community is a very different one to the Silicon Roundabout.

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