HR Software Analyst Kyle Lagunas
HR software analyst Kyle Lagunas has written an interesting round up on his view of the HR and talent management software market for my blog at IT Toolbox.
SAP and Salesforce are not names you’d naturally associate with startups, but Kyle puts an interesting complexion on the market. HR and Talent Management is well worth a read.
Halima at thupr: music
Post by Waves PR intern, music blogger Halima Amina
Friday was the last meet up for THUPR, but it was indeed indexical of the whole THUPR vibe and journey. From big meet ups and company involvement, to small scale conversations. It’s with great sadness but with a brilliant ending that we say goodbye to THUPR.
The final meet up was under the theme of music, with contribution from Steve Lawson, Emily Breder, Claire Thompson herself and all attendees. THUPR has always been about bringing the conversations that count-and that’s exactly what we did.
Ideas bought up included the idea of branding. Is branding now merely a crass tool used to stamp something on the head and sell it on? Perhaps branding doesn’t cater for the multi faceted and terrifyingly impersonal nature of modern media, but the question then is-what’s the quick, strong alternative?
One cannot speak about music at a PR event without piracy taking a stake in the air time. Steve, as an independent musician himself, explained the concept of “gratitude” being the highest currency available online. Making his work available for free download, he welcomes (and receives) optional payment should the listener have enjoyed it. So the power goes right back to the consumer. A risky tactic maybe, but it is clear a radical change of the digital music market is needed.
I raised the point, from a consumer point of view, audiences are much less likely to feel the obligation and need to pay for an album when little or no engagement with audiences is being made; bragging about money in every song will probably not strike a chord with students the next time they’re in HMV. It stands to reason then that this concept goes right back to branding-an impersonal brand is less likely to earn money than an approachable personality.
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Debbie McGee as seen on the BBC
Today Waves PR and I were on BBC Radio Berkshire, being interviewed by the lovely Debbie McGee.
You can hear the interview here: http://www.bbc.co.uk/programmes/p00htgth.
(From 2:27, or at 2:35 if you want to miss the weather!)
I wanted to do the interview for several reasons – firstly it’s never bad publicity, and although I was told not to put the company name in, I work mostly as me (no bad thing) so I’m findable if anyone’s interested.
Secondly, there’s no such thing as a bad contact, and when the right time comes, I now know and like Debbie, and would be happy to pass her a feelgood story any day of the week!
And yes, I was hugely worried – I think they call it ‘eating your own dogfood!’!
Murray Newlands is very connected. And also understands hat makes people tick. Which makes him both likeable and engaging.
He has created a Social Media Monitoring download which doesn’t pretend to be the oracle of all social media monitoring tools or’ ultimate guide to…’
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Interviews and guest posts | claireatwaves | 
February 15, 2012 10:14 am | 
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