Category: Interviews and guest posts

This month’s State of Search blogs

Photo: Ilya Segalovich, Yandex.

Ilya Segalovich, Yandex, at ISS

I don’t pretend to be an SEO professional – things move so fast that I don’t believe you can do it part time and stay abreast of the skills you need. But I do train SEO people in PR techniques (through SEO PR Training), and manage an SEO company for one of my clients. So being a blogger for State of Search helps me catch the Zeitgeist. On the occasions that I’ve heard supposed professionals giving out what I think is poor, dated or questionable advice, there are some great SEO professionals also blogging who I can check the information with before publishing. It’s sad that it happens, but…

This was my most recent ‘normal’ PR related post for State of Search: on aiming higher with media targets (for SEO people).

In May I also covered ISS – the International Search Summit  - in London.

I was accidentally sent to the wrong first session, which was a part of the SMX show, running simultaneously. As it was being covered by SoS bloggers, I blogged about it anyway: Targeting the Mindset of the Customer.

I loved the Yandex interview with Ilya Segalovich – it was a throwback to those early, heady, exciting days of the Internet when the World was going to be a much better place thanks to everything being connected.

Understanding and implementing geotargetting is a write up on what matters for international search, a session given by Andy Atkins Kruger of Webcertain.

Interesting to me, hidden in the depths, was an initiative mentioned by Ilya Segalovich. Yandex is calling on Google and other engines to release user data. Segalovich thinks that search engines to work together to allow users to ‘own’ – and be able to edit – their own search results data.

Yandex already allows people collect all of their data in a single zip file. Segalovich is calling for other search engines to do the same, and allow people to port this information across search engines – perhaps at a browser level. The searcher he claims, should own their own data.

This  would make sense to everyone: we all know how inappropriate ads and content appear in search and beyond when someone else has used our browser, or we’ve made a one off search for a specific reason  - or a purchase for a third party. Being able to exclude things would improve search and targeted advertising hugely – and maybe stop me from getting FIFA 13 adverts when my children have used my PC. Sounds like a worthwhile initiative to me, and one which could play well for those concerned about privacy IF done properly.

Fellow bloggers Jackie Hole and Louis Venter also blogged at the conference – if you visit State of Search and use the #ISS hashtag, you’ll see further writeups.
 

HR and Talent Management Software

HR Software Analyst Kyle Lagunas

HR software analyst Kyle Lagunas has written an interesting round up on his view of the HR and talent management software market for my blog at IT Toolbox.

SAP and Salesforce are not names you’d naturally associate with startups, but Kyle puts an interesting complexion on the market.  HR and Talent Management is well worth a read.

The final countdown

Halima at thupr: music

Post by Waves PR intern,  music blogger Halima Amina

Friday was the last meet up for THUPR, but it was indeed indexical of the whole THUPR vibe and journey. From big meet ups and company involvement, to small scale conversations. It’s with great sadness but with a brilliant ending that we say goodbye to THUPR.

The final meet up was under the theme of music, with contribution from Steve Lawson, Emily Breder, Claire Thompson herself and all attendees. THUPR has always been about bringing the conversations that count-and that’s exactly what we did.

Ideas bought up included the idea of branding. Is branding now merely a crass tool used to stamp something on the head and sell it on? Perhaps branding doesn’t cater for the multi faceted and terrifyingly impersonal nature of modern media, but the question then is-what’s the quick, strong alternative?

One cannot speak about music at a PR event without piracy taking a stake in the air time. Steve, as an independent musician himself, explained the concept of “gratitude” being the highest currency available online. Making his work available for free download, he welcomes (and receives) optional payment should the listener have enjoyed it.  So the power goes right back to the consumer.  A risky tactic maybe, but it is clear a radical change of the digital music market is needed.

I raised the point, from a consumer point of view, audiences are much less likely to feel the obligation and need to pay for an album when little or no engagement with audiences is being made; bragging about money in every song will probably not strike a chord with students the next time they’re in HMV.  It stands to reason then that this concept goes right back to branding-an impersonal brand is less likely to earn money than an approachable personality.

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Claire on BBC Radio Berkshire

Debbie McGee as seen on the BBC

 

Today Waves PR and I were on BBC Radio Berkshire, being interviewed by the lovely Debbie McGee.

You can hear the interview here: http://www.bbc.co.uk/programmes/p00htgth.

(From 2:27, or at 2:35 if you want to miss the weather!)

I wanted to do the interview for several reasons – firstly it’s never bad publicity, and although I was told not to put the company name in, I work mostly as me (no bad thing) so I’m findable if anyone’s interested.

Secondly, there’s no such thing as a bad contact, and when the right time comes, I now know and like Debbie, and would be happy to pass her a feelgood story any day of the week!

And yes, I was hugely worried – I think they call it ‘eating your own dogfood!’!

 

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