Although this isn’t a UK based title, this presentation is a great example of the holistic nature of media. It’s a ‘bearbug’ of mine that people talk about ‘old’ media. There’s a role for all kinds of media and the ‘consumer’ doesn’t much care about the medium – it’s the value of the content in context that matters.
..and Waves PR is off with a bang!
The debate we’ve organised for late this afternoon has shaped up beautifully.
Who Owns the Social Media Engagement is a fun debate where the experts in their fields stake their claim for a share of the social media budget spend. We all know that in reality, the answer to the question is ‘it depends’, and the debate is one that’s raged for years. But the reasons for using particular groups has subtly changed over the past few years, and our amazing line up is going to make sure you know the reasons that their discipline is worthy of a slice of the social media budget:
Arguing the case for….
Digital Marketers: Charlotte McEleny of New Media Age
PR specialists: Stuart Bruce, Wolfstar
Social Technologists: Benjamin Ellis, Redcatco
Social Media purists: Anke Holst, Speak for Yourself
SEO specialists: Kevin Gibbons of SEOptimise