As a Public Relations professional, keeping up with your campaigns is a big part of your day-to-day work, and staying current on industry trends is a must. A social media monitoring and management service can be a big help. Whether you are a newcomer to the idea of social media monitoring or a veteran who is one of the 2 out of 3 professionals who isn’t “happy” with their current social media monitoring tool, I am happy to announce the launch of Alerti in the US and UK this week.
Alerti’s founders were on a mission to create a single, customizable interface for managing and sharing information from the web. Their result offers all of the advantages of the big name services at a fraction of the cost. I expect their current userbase of thousands of French users to grow substantially in the coming months. I’m working with Alerti and am excited to offer Waves PR readers a chance to try Alerti FREE for 3 months. More on that in a minute…
Alerti In Action
Alerti provides a simple, effective tool with a single interface to collect and manage relevant information from around the web, empowering you to follow what is being said about you, your brand, or your competitors on the internet, to measure the engagement of your communities, and to interact with them.
With my personal hat on, as the proud owner/dweller (liveaboard) of a widebeam barge, I’ll be on TV tomorrow night, apparently.
Just over a week ago my family filmed for the ‘living the Dream’ feature on BBC South Today, and have been told that it will be on tomorrow. the show starts at 6.30 but we’ll be on apparently around 6.45.
I have a degree of fear and dread, of course, around what will emerge, especially as youngest son insists on telling the world about our toilets!
If any PR person out there is questioning why mobile is important, they need shooting. Give up and go home. Really. With more people owning mobiles than fridges, not considering the mobile aspects to anything we do is unforgiveable.
(And yes, I know I need to dogfood where this site is concerned – I’m on the case!)
So here are a few predictions from last weeks mobile meetup (at Tech Hub) in highly visual form (note that these are the concerns from a primarily developmental perspective):
Mobile predictions for 2012
It was fantastic that Mike Beardmore managed to capture a fantastic talk from this week’s Reading Geek. It’s well worth watching for an insight into the big trends.
Given the predictions here for heavy duty, faster downloads to mobile this year, and absolutely nothing to do with Apple, (indeed lots of focus on busting away from Apple/itunes) I’m beginning to regret having upgraded my phone from Blackberry to the iphone 4S already this year. Combined with all sorts of predictions about a Nokia comeback with their rather sexy new phone, I will, as usual, be the laggard stuck with yesterday’s phone for two years.
I’ve always felt professionally that it was important for my technology to stay mainstream to help understand users’ reality, but with mobile looking this exciting, it’s going to the the year of the green eyed monster for me on the phone front, I feel.
The Australians have an expression ‘Tall Poppies’. When poppies get too tall they get chopped down. Mostly they use it to talk about bringing people down to size when they’ve got too big for their boots.
In the UK, we champion the underdog. We incubate little businesses until they get to the size where they have growing pains, and throw them to the Wolves. Two one-time nifty little underdogs have been getting a hard time as we come into 2012: Apple and Google.
They both came to represent something – a different set of values to the big corporate Wintel hold.
Apple
Apple has had a chequered past, and has been far from a media darling at various points of its career. It was largely thanks to the work of PR consultancy Bite that the tide began to change, but the real change happened when Job’s returned. I often wondered how Apple had managed to stay in the media good books when it was blatantly antisocial, wouldn’t do the speaker circuit and some of its products, albeit beautiful, were technologically blatantly sub-standard. We forgave them antenna-gate. We forgave them all kinds of things.
In amongst the ‘obits’ for Jobs was the missing link. Steve Jobs was Mr Attention to Detail. Or Mr Control Freak. Depends on your (dis) position. When a big story was about to break, he didn’t set the PR company on the job to try and set up a briefing. Oh no! Mr Jobs picked up the phone to the senior media himself.
PR practise | claireatwaves | 
January 20, 2012 7:17 pm | 
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