Facebook Fortnight: Facebook presentation

At the Facebook for Business event, hosted by Tempero, Facebook’s Christian Hernandez talked around facebook for brands.

The link below takes you to a pdf copy of his presentation, and the following are sundry notes made during his talk:

- You won’t get ‘found’ on Facebook – unless someone has a reason to come to you, you’ll need to share the contant

- RSS feeds into Facebook pages are spam. (Can we add Twitter feeds to that please!)

- At risk of stating the bleeding obvious, ensure your Facebook pages have a ‘like’ button

- Posts at 9am and 8pm get higher engagement

Claire Thompson, freelance PR consultant, Waves PR

Facebook Fortnight: Facebook Places

Analysis: Facebook Places brings geo-location into mainstream

There’s a great summary here of Facebook places, launched on Friday – not available in the UK yet.

http://www.thedailymaverick.co.za/article/2010-08-23-analysis-facebook-places-brings-geo-location-into-mainstream

IT Workers’ Holidays

Perhaps IT workers aren’t taking enough holiday?

Research from the IT Job Board is revealing – and is perhaps something we can all learn from:

http://it.toolbox.com/blogs/emerging-tech-and-trends/did-you-take-your-holiday-40663

Claire Thompson, freelance PR Consultant, Waves PR

Facebook Fortnight: A Media Changer?

Some interesting thoughts from Paul Armstrong, Kindred‘s Director of Social Media: Did Facebook just become a (bigger) threat to broadcasters or their saviour?

My own take on this is that this is a good way for Facebook to use it’s own technology to help with  it’s own PR/marketing efforts.

I don’t think broadcasters will be any more threatened by this than by any other kind of Livecasting, but when you look at how many media properties are reporting on interviews and/or delivering highly polished videos, I can’t help wondering if some of them may not be encouraged to go on and adopt the technology themselves (great PR for Livecast). Whether this should be from their own site or from their Facebook site is another debate altogether.

Claire Thompson, freelance PR consultant, Waves PR