State of Search blog: Facebook

Quick note to say I blogged for State of Search last week on the AllFacebook Marketing conference.

The article can be seen here – it’s an extract of the two themes I felt most of interest to a search audience: AllFacebook Marketing Conference: ROI Values highlighted; Issues confirmed.

It’s just as valid for a PR audience – particularly the ROI justifications for using Facebook.

 

Enjoy!

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