On State of Search
Claire Thompson, Freelance PR and Social Media Consultant
Selling (for cash or otherwise) reputation issues is always hard. In the same way as so few PR people realise just how much SEO value they can add in their daily work, they fail to realise the damage that the SEO teams could be doing and how much they could help them, just by opening communication routes.
This, of course, is one of the reasons that Nichola and I set up SEO PR Training.
I wrote a piece for State of Search, published today, that might be worth passing on to the SEO team as a way of raising the reputational (and hard cash) issues that they should be aware of. Enjoy! What’s the Price of a Link?
(With thanks to Bas, the editor, for his forbearance, and Nichola, my partner at SEO PR Training, for being constantly available for fact and sanity checking!)
PR practise | claireatwaves | 
February 14, 2012 2:24 pm
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