When my Dutch PR colleague Ingrid Wong asked if I could offer some support for Aia Software, a document creation and management company, I was intrigued. It was a great opportunity to work with Ingrid again, but document management?
When I looked at the client, it all made sense: they have a great mix of maxing documents that are regularly created (insurance documents and contracts, forms etc) but the user still needs a little bit of freedom.
I’m only offering a little ancialliary support (no capacity for much more than that) but they, and Ingrid, are great to work with, so I could hardly say no. You can see more about them on the Waves PR AIA Software UK media/blogger resources page. You can sign up there to receive regular news.
And they just announced that they won an award from analyst firm Celent. Great start!