So Facebook Week spread over to become Facebook Fortnight thanks to my techno-misery.
Saturday’s Hobson & Holtz FIR (For Immediate Release) Live talk on Blog Talk Radio is worth a listen – a debate around sending people to a Facebook page rather than to a website as a tactic/strategy.
Steve Rubel, Senior VP and Director of Insights, Edelman Digital, who wrote about the trend in his March column for Forbes.com
Scott Monty, head of social media at Ford Motor Company, which will use traditional advertising to drive consumers to a Ford Explorer page on Facebook
Jennifer Cohen, co-founder and president of Something Creative LLC, which ran a Facebook-focussed campaign for Uniball
Dominic Sparkes, Tempero, the social media management company which has recently added a formalised a Facebook moderation/management service based around new (Conversocial) software to its portfolio of services.
You have to get past the US-focussed diet ad and stumble at the beginning, but it’s not long, and the content is worth the short delay.
The links are here:
and part two (resumption after a small technical hitch)
(Sadly part two has the ad as well!)
Claire Thompson, Freelance PR Consultant, Waves PR
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- FIR Live #18 – August 14, 2010: Web pages or Facebook? (nevillehobson.com)