Vocus Acquires HARO
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Claire Thompson, freelance PR Consultant, Waves PR
Vocus, the PR management software company, has acquired HARO (Help a Reporter Out) a service through which journalists can ask for help with stories – everything from experts to case studies.
HARO is a useful PR tool, albeit primarily US based. Its community is around 100 thousand members, mainly 30,000 PR and marketing professionals and small business owners. Vocus is one of the giants of the PR software industry.
Financial details weren’t revealed in the Vocus release.
Why is this worth commenting on?
Vocus could limit the free service on to its own user base. This might limit its appeal to the journalists who use it.
It could start to charge for receipt, a model that others in the UK, successfully, but again, this might make it less appealing.
It could expand HARO internationally, which would be ace – a free service would work for us all, AND would make it very appealing to sponsors each time.
At any rate, founder Peter Shankman is staying with the service. Which, in my humble opinion, bodes well for the service.
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Tags: citizen journalism, PR, public relations
PR practise | claireatwaves | 
June 10, 2010 8:15 pm
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