SEO and Tags

Claire Thompson, Freelance PR Consultant, Waves PR

With an event on natural (organic) SEO looming on Friday, I have been looking closely at some of the facets of writing for SEO purposes (as opposed to the glorious technical website adjustments bit).

Now I know it’s a detail, but one of the areas I was getting most conflicting information is tagging. By one ‘expert’ I was told that tagging was one of the most important factors for Google finding a post. I was unsure, but this guy was on a platform at a conference, so it had to be right, didn’t it?

Ultimately my incredibly messy tag cloud made the decision for me in terms of my own blog – I spent a morning cleaning up my tags and hey presto, the tag cloud on my blog is now far more representative of what I do than its previous incarnation that had people’s names and all kinds of sub-interests.

But what about work for clients. What is best practise when posting information to their sites?

On today’s travels, I found this video, which clears up the confusion, and undoes the bad advice I was given. In summary – worry more about categories than tags.

Produced by a Google webmaster, I’m happy that the expert is genuine!

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