Interview: Murray Newlands

Murray Newlands is a digital marketing advisor, interviewed ahead of the thupr event on natural SEO he’s co-organising on Friday April 9. His blog can be found at http://www.murraynewlands.com/

What do you do? Who are your customers?

Murray Newlands

My primary focus right now is putting together a social media events program for the rest of the year. I have an active affiliate business and plenty of consultancy clients, so life is busy. My daily post is my way of staying in contact and communicating what I am interested in.

I watch little TV and think while I am doing other activities.

What’s the difference between digital marketing and affiliate marketing?

Digital marketing embraces all aspects of marketing online, while affiliate marketing is just one niche of that – affiliates are paid on a commission for on-line traffic/sales.

How do you work with PR people?

I do digital PR with blogging outreach so it’s something I am involved with on many levels.

The connection between PR people and bloggers is the topic of this month’s London Blog Club. I have also provided strategic consultancy to some more traditional PR companies as to how to work more effectively in the online space.

How do you work with bloggers?

Every blogger is different and every blog is different. If you want to work with bloggers you need to understand what drives them. I try and work out what type of blogger is likely to want to be interested in the project I am working on and what they might want. Then I ask my friends who are bloggers and contacts in that field – I’m lucky: I know lots of bloggers.

Bloggers often know all the other bloggers in the same space, and while they may compete there is usually a friendly exchange between them. If you can connect with the group you can scale a campaign, fast. Tip: find out who the leaders/ influencers of the group are.

What project have you most enjoyed?

I like connecting with people so anything that enables me to do that is great. I have been involved in a couple of events in the UK and they too have been great fun. Creating my own blog and growing the community has been hard work, ’productizing’ a daily post, but, again, great fun. I’ve rediscovered my passion for writing from my school days.

What next for Murray Newlands?

I am planning to run a number of paid marketing events both in the UK and the USA this year. (More to come shortly!)

Congratulations Murray Newlands Best Blogger Finalist, 2010 Affiliate Summit Pinnacle Awards (growmap.com)
Thankful MEME: Who Murray Newlands Thanks (growmap.com)
Profile Of Success – Murray Newlands (johnchow.com)

Tags: citizen journalism, entrepreneurs, PR, social media, thupr

Interviews and guest posts, thupr | claireatwaves | April 7, 2010 2:16 pm

3 Comments

By Murray, April 7, 2010 @ 3:17 pm

Thank you very much for the interview, I am looking forward to Friday